longwhitekid

Merry Christmas To All Our Readers

In Christmas, Four Square Supermarkets on December 26, 2010 at 10.46

mister-four-square-xmas
And here’s to a long white 2011!

Addendum 2012: I’ve added a number of Four Square / Foodstuffs Ltd Christmas-themed items I’ve collected in the two years since this original post, below:

FOUR SQUARE XMAS FOOD SPECIALS -Evening Post 20 December 1933 Page 4

Evening Post advertisement,  December 1933.

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foursquare santaclaus EDIT

A Four Square cardboard point-of-sale poster. A reader tells me that he remembers these from when he was around ten years old – so it dates from the early 1950s. 

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Four Square 4 Square Xmas 1947

Four Square Christmas brochure, 1947. Courtesy of Mike Davidson collection. 

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four square xmas paper POS decorations EDIT  copy

Four Square store point-of-sale decorations, era unknown but probably 1980s.

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FOUR SQUARE XMAS GROCERIES Auckland Star  6 December 1934 Page 16

Auckland Star advertisement, December 1934.

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FOUR SQUARE XMAS Bay of Plenty Beacon December 1945 Page 2

Bay of Plenty Beacon advertisement, December 1945.

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OFFENSE TO BAKE BREAD ON XMAS HOLIDAYS J HEATON BARKER Auckland Star 22 December 1927 Page 3

Auckland Star advertisement, 22 December 1927. J. Heaton Barker was the creator of Four Square and Foodstuffs Ltd. At this point in time, it was early days of the business and  he was still mainly acting as management for several  master/associations collected together under one roof. 

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