longwhitekid

A Product Shines Again

In Desserts, Jellies, Jelly Crystals, Sunshine, Tucker on September 7, 2011 at 10.46

I recreated this Sunshine jelly crystals box below quite a while back but haven’t had enough time to post it, along with quite a lot of other stuff that is backed up including a 1971 set of boxes in six different flavours.
I previously wrote about W. F. Tucker & Co and the Sunshine brand here:

http://longwhitekid.wordpress.com/2011/06/03/aint-no-sunshine/

Although Tucker were around for a long time, they started using “New Zealand Sunshine ” in the late 1900s as a slogan in conjunction with the company name, then dispensed with everything else around 1926-1927 when they segued into the Sunshine brand as a stand-alone name.

Trademark registry tells me this design dates from 1951 and it was still being used on these coupons for The Big Swap competition* in 1954 – although they overhauled the packaging with regularity throughout the brand’s  life span and changed it up every few years. I have pictures of other designs that date from the 1940s and I am looking forward to breathing the life back into them eventually.

I made this design from a very grainy, low resolution photocopy from the IPONZ archive which I had stashed for a long time, until I came across a colour picture included in the coupons below and thus had all the references and motivation I needed to bring it back to life.
Definitely plenty more to come on the Sunshine brand before the end of the year.

* The Big Swap competition colour coupons from 1954. I don’t know the details of what it was exactly; the ad is digitised in the Alexander  Turnbull pictorial collection but the print is too fine to read. I assume the coupons were published in various magazines and booklets, you had to collect the set (there appear to have been about 30 different designs), swapping if need be to get a full set- to qualify for entry in the cash prize. Occasionally they come up for auction, about once a year or so; but rarely a full set for obvious reasons.

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