longwhitekid

Bite Size: Hot Chips and Microchips

In Arnotts, Arnotts Biscuits, Aulsebrook's biscuits, Chips, Denne Brothers, French Fries, Frozen Foods, Frozen Vegetables, Iced VoVo, Marmite, Peter Pan Frozen Foods Ltd, Peter Pan ice cream, Sanitarium Health Foods, Snack Foods, Wattie's on March 22, 2012 at 10.46

Far out, even my plans to get ahead have fallen behind. My quickie post on Aulsebrook’s Iced Vovos versus Arnotts  at the end of February caused a storm in a teacup off-site. If you think that deconstruction was irritating, wait until I shatter your illusions on the history of Marmite and the perception of it as a New Zealand brand; you may be surprised to discover that technically – Kiwiana it sure ain’t. This week is really the perfect time to tackle it with the shortage furore going on, and cracked out New Zealanders trying to sell opened jars of it for up to two hundred dollars on Trademe, but I don’t have time to stop and do that too. (I’ll refrain from elaborating on delusion and stupidity of people trying to pass off trash as treasure in the collectables category, I think everyone knows my feelings on the majority of the traders that ply their utter rubbish on there for hiked up prices). Anyway that brief piece was meant to be a mid-week catch up to get me back on track to a post every week, that’s at least 48 posts a year. That’s actually quite a goal as it turns out – especially with my seeming inability to keep things both simple or brief.

As it turns out endless computer problems have kept me offline and out of the loop for the best part of a month. Yes, the house is very clean, and everything is organised, a sale pile has been created. However I am now more behind than ever! You can’t win. I’ve got big stories coming up on the Sunrise Cordials brand and the Gallien Chemist enterprise, and also the next, and most significant instalment of the Peter Pan Frozen Foods story.
Meanwhile, here’s another recreation I have done some time ago of the Wattie’s packaging I featured here in “So Cool, So Fresh” back in December 2011:

http://longwhitekid.wordpress.com/2011/12/13/so-cool-so-fresh/

I actually completely invented the cooking instructions text, because I can’t read it at all in the original photo. I tried to use current products as a guideline for accuracy. I’m trying to avoid posting too much more on Wattie’s, but it is one of the country’s all time biggest and most successful brands, so I guess that’s just how it plays out. I’ll be back in a few days with the Denne Brothers again, so until then.

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  1. Thanks for all the hard work you’ve done meticulously re-creating labels! I’ve done some of this very work myself, 2 years ago scanned 2 jolly green giant ads (50′s era) for corn nibblets, stretched & cleaned up, & recreated labels that i put on 3 cans of modern nibblets, and totally recreated the original ad for a media lighting class. Have also scanned Arm & Hammer baking soda boxes from the 50′s. I’m from the states, but love your work. My girlfriend worked in NZ at a winery & loved the country.

  2. Thank you for the compliment Jacob. It is pretty intense work as you know but I feel its worth it to save old designs that would otherwise be lost. It’s also a bit of a challenge to take the worst, most wrecked, most difficult thing I can find and see if I can remake it. I’ve just moved over to doing everything possible in vector so that the files will be multi-purpose from hereon in. Looking back at some of my early stuff from just over a year ago it looks pretty rough now! Keep reading, cheers.

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