And here’s to a long white 2011!
Addendum 2012: I’ve added a number of Four Square / Foodstuffs Ltd Christmas-themed items I’ve collected in the two years since this original post, below:
Evening Post advertisement, December 1933.
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A Four Square cardboard point-of-sale poster. A reader tells me that he remembers these from when he was around ten years old – so it dates from the early 1950s.
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Four Square Christmas brochure, 1947. Courtesy of Mike Davidson collection.
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Four Square store point-of-sale decorations, era unknown but probably 1980s.
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Auckland Star advertisement, December 1934.
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Bay of Plenty Beacon advertisement, December 1945.
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Auckland Star advertisement, 22 December 1927. J. Heaton Barker was the creator of Four Square and Foodstuffs Ltd. At this point in time, it was early days of the business and he was still mainly acting as management for several master/associations collected together under one roof.
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longwhitekid 