This Nestlé Easter egg was up for auction on Trade Me last year. It is 73 years old!
The seller, who was managing the auction on behalf of someone else, claimed that it had belonged to the owner’s mother, who, as a child was taken with the flowers on the wrapper of the confectionery, and just could not bring herself to consume it, putting it back in the box, and away in a cupboard in 1938 and there it stayed. After she passed away one of the children found it and kept it too, until last year. She certainly had more will power than I can scrape up.
I am fascinated with things that have somehow retained their original food product – and remained in their complete packaging and appearance as they were when originally manufactured. It’s like a time capsule. I have some full jelly and custard boxes, and also occasionally vintage boxes of dummy chocolates used for window displays come up for auction, mostly in the U.S. Not so long ago there was an entire salesman’s sample tray for Brach’s candy with every treat still wrapped and intact; jubes, nougats, everything – from the early 1970’s!
I even had a dream about this egg, in which I was transported back in time to a 4 Square store in the 1940s during the lead up to Easter, and there it was – sitting on a shelf! I really wanted to buy this item, but I just knew that there was no way it would ever make it to me in one piece so I let it go. Finally after a couple of months of continuous relisting, someone bought it. I still regret it, it would have been a real conversation piece to say the least!
Later in the year I will do a further post on the Nestlé brand and New Zealand confectionary products from our childhood. Anyway, happy Easter to all my readers!