Wattie’s He Been Doing

I honestly can’t say what I have been doing for the last month besides not posting here, but I do know that I have a heck of a lot of filing to catch up on and work to achieve on the book I am currently doing.  I do have some interesting articles coming up on the Pam’s brand, the early New Zealand  advertising world, and part two of a story on the Buttermaid brand  which I have discovered has its foundations  way back to Victorian Times. In lieu of not having put anything up on the site for nearly four weeks, here is the recent recreation that I have done of an early Wattie’s label for a grapefruit juice can.

Again this is part of a collection that was amassed by a marketing manager who worked at a company from the 1950s  through to the 1970s and collected samples of all the products he handled during that period. I’ve covered this story here  and here  and here. That said I am not sure of the date of this item, but I am conjecting that it dates from the early 1960s. hopefully later in the week I will be back on track and posting at least four times a month even if it’s something small.

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