Can Do

In Canned Goods, Grocery Archaeology, Supermarket Anthropology, Wattie's on November 20, 2011 at 10.46

Again, this is part of a collection that was amassed by a marketing manager who worked at the Wattie’s company for a long period – more specifically the late 1950s  through to the mid-1970s and collected samples of many of the wares he handled during that period; a wonderful archive of product and design from one of New Zealand’s most iconic and enduring brands. We can conject that, since there were Thompson & Hills’s  “Oak”  brand and S. Kirkpatrick & Co.’s “K” brand being sold at auction simultaneously, that he was employed at least for a time at the Nelson Kirkpatrick factory which was purchased by Wattie’s – and who by that time also had Oak and were manufacturing that brand from the premises as well. The factory was demolished in the 1970s (some time after 1971; one of my Oak labels is dated 1971 on the back also) and one can presume he moved on or retired.

I am putting the story together slowly, as I uncover more dates and facts that fit. I’ve previously covered this story hereherehere  and here

I am conjecting that it dates from the mid 1960s due to the version of the logo used; and photos I have seen of store interiors with cans from the same set. I created it from a low res photo (above) on Trademe.

I am surprised that after chipping away at this project for a year I have four labels left to do  in the current bunch I planned to remake; diced fruit salad, tomatoes, prunes, and tomato sauce (there are heaps I haven’t posted yet). It seems to take forever to create the graphics, I think this one took 7-8 hours to achieve. worth it in the end as I now have quite a collection of long lost labels. What to do with them when I’m done? I was thinking of getting them printed and glueing them on to cans for a fun display.

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