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Archive for the ‘board games’ Category

Here In Spirit

In All Blacks, Ballins drinks, board games, Cadbury's chocolate, Creepy, Hallenstein's, Halloween, Horror Bags, Jaybees, Milton Bradley, Rangitaiki Plains Dairy Co, Regina, Smiths crisps, Spooky, Sweetacres confectionery, Wall's ice cream, Weird, Weirdos, Whittaker's chocolate on November 1, 2015 at 10.46

Whittaker's Sharing is Scaring advert Halloween 2013 1

A Whittaker’s chocolate campaign advert for Halloween 2013. I’ll just say I don’t share my Whittaker’s. That’s when I can get it. There’s not a ghost of a chance you’d get any and you’d have a ghoul to even ask (sorry).

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So I’m back (in black) momentarily, but I swear this will be my last post until Yuletide. I ain’t hangin’ around like a proverbial ghost in a graveyard.

And this is only because I got a few comments and messages along the lines of “yippee, you’ve finally returned!’ , so I made a vague rumbling about a Halloween post I’d been considering. Who knows when I may get the chance again.

I was just at the supermarket and the checkout chick sassily enquired “so, have you been trick or treating tonight?”
“Which one?” I quipped. “I don’t multi-task, I’m a male.” She looked a little aghast as she totted up my purchases. “That’s 6.73”, she said, trying to bring things back in order. “Can I have a seven cent discount, in that case?” I suggested. Think about it.

Anyway, people like to say that in Australasia we don’t celebrate All Hallows’ Eve. Tosh, I say. In fact there’s a big party going on down the street right now. And by ‘big party’ I mean, a large speaker set up on someone’s balcony, blaring schlocky horror movie-style soundtrack music with evil Vincent Price cackles dubbed over it, kids in witches hats and onesies eating their bodyweight in sugar off a communal trestle table – while adults stand around with their arms folded, rolling their eyes as they hold lukewarm beers,  droning about who is responsible for school pick-ups the coming week, mortgage repayment difficulties, taking care of grass lawns in summer, and other dull stuff that isn’t part of my life -thankfully.

But definitely when I was a kid, October 31st or the nearest day was another convenient excuse for dress ups; and school would have us come in costume. I remember one year we were ordered to ‘frighten’ the other classes but I flatly refused. “Why not?” demanded the teacher. “Because I’m funny, not scary” I stated quite seriously. Even though I was dressed as a clown, of which the outfit I had padded with pillows to make myself look ‘fat.’ Well, I had my own way of doing things, even back then.  So it wasn’t as big a deal as Guy Fawkes night, but we still did pumpkins, candy, and scary movies.

That’s about it – enjoy some spooky snacks, creepy adverts and ghoulish games below.

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Monster Mix Confectionery Stickers possibly Allens & Regina - New Zealand 1970s edit copy

‘Monster Mix’ confectionery stickers, possibly by Allens & Regina (A&R) gum. They date from the 1970s but I don’t know any more regarding what kind of product it was, who the designer was (very cool work though), and whether Regina even produced them for sure. Image courtesy of Steve Williams collection.

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New costume suggested for the All Blacks by Ellam 1906 rugby-pioneersblogscom sml

The devil is in the details: A postcard published 1906 suggesting a new uniform for the All Blacks. Image courtesy of Rugby Pioneers 

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1969-Hey-Hey-Witch-Way (1) edit sml

‘Hey, Hey Witch Way?’ was first produced in 1969 by Whitman (not sure who was responsible domestically, John Sands I think). We actually owned this in the late 1970s; it was a cast off from some family friends in a huge pile of no longer wanted board games. As far as I recall, it wasn’t very exciting playing (especially in comparison to the ‘Haunted House’  game, on the market at the same time, further down this post) so didn’t get much of a work out.

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HORROR BAGS- SMITHS edit copy

‘Horror Bags’ were corn and potato snacks by Smiths; ‘Fangs’ were cheese and onion flavour; ‘Bones’ were salt and vinegar. I’m not sure how many different versions there were in this line, or even what decade they were being produced; the 1990s I suspect. I certainly don’t recall them.

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Girl from Waiwhetu Girls College Lower Hutt painting prop (witch's face) for play Ref EP fs 1959 fs 3810-1-F Alexander Turnbull Library redgreen copy

Student from Waiwhetu Girls College, Lower Hutt, painting a witch’s face on an actor for  a school  play, 1959. Alexander Turnbull Library collection, ref EP/1959/3810-1-F.

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Count Homogenized first episode of his own series 1982 copy

I loved this show ‘A Haunting We Will Go‘, which ran on the TVNZ channel in 1979.  Like every other kid my age the ‘vampire’ was my favourite character; Count Homogenized, played  brilliantly by Russell Smith. Does anyone remember anything else about it except this iconic character? Not really.  He was a neurotic, flapping, wheedling, snarky member of the damned who lived only on bottles of milk he stole from others. He was like Mr. Humphries (I don’t think there was much doubt the Count was a flamer) and the Milky Bar kid rolled into one, and topped off with a bad wig. You can see episodes here

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BALLINS SPIRIT PUNCH BOTTLE LABELLED 3 edit copy

Punch to make you palpitate by Ballin Brothers. Who knows what’s in this particular brew? These premixed cocktail drinks – the ‘Merry Widow’ brand was another one – were quite popular in the mid Twentieth Century. This flagon with its intact label probably dates from the 1950s. I previously wrote about the brand here

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Witch's ointment and oil - Red Cross-Red Kriss ointment Russell Knowles collection

‘Witch’s oil’ and ointment, manufactured by S.J. Evans in the 1900s and 1910s. It had disappeared by the 1920s. I assume it was a liniment for all kinds of aches and pains besides rheumatism. ‘Red Kriss’ ointment was formerly known as ‘Red Cross’ and likely changed in the early days of WWI conflict due to the connotation. It was made by Peter Dutton from 1892 onwards. Items from the Russell Knowles collection, author of photo unknown.

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Cadbury Monster Bar Wrappers 1970s - Steven Summers Collection single edit

Cadbury ‘Monster Bar’ wrapper, dating from the 1970s. There were at least four other  different designs in the series – a gorilla, dragon, T Rex, and a snowman (not sure how threatening the latter is, really). Image courtesy Steven Summers collection.

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Wall's Weirdos Ice Cream Promotional Cards - New Zealand mid 1970s copy

The ‘Weirdos’ line by Wall’s ice cream was launched around 1978 under the auspices of the Rangitaiki Plains Dairy Co (RPD). There was a series of posters and these nicely done promotional cards for at least five flavours which are now highly collectable. Image courtesy of Steve Williams collection.

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Old water powered gold mining stamper Collingwood headless horse for halloween edit sml - Copy

Just in time for Halloween, this image turned up yesterday, seemingly featuring a headless horse. Nobody seems to think this is a problem at the time – go figure. They were made of much stiffer stuff back then.
A water-powered gold mining stamper on Penny Weight Creek, Collingwood Taitapu Gold Estate, by my relatives the Tyrees (they were my great-aunt Irene Teward née
Norman’s uncles). Stampers apparently pulverized the quartz and mixed it with water into a paste – and the gold was extracted using mercury.

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The Haunted House Board Game aka Which Witch and Ghost Castle 1 copy

The ‘Haunted House’ board game, a three dimensional building with different rooms, was also known as ‘Which Witch’ and ‘Ghost Castle.’ I think it was made by Milton Bradley and first issued 1970. Just to confuse issues there was another board game at the time named ‘Haunted House’ as well as ‘Hey, Hey Witch Way?’ which I feature here. You don’t see these around too much at all now, so probably highly collectable. 

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The Haunted House Board Game aka Which Witch and Ghost Castle composite copy

Some more shots of the ‘Haunted House’ board game set-up with different ‘rooms.’ Back in the 1970s this was a real prize and if you owned it you were very lucky indeed. As far as I remember, yet another toy or game I was not allowed to have along with ‘Slime’ and ‘Mr. Potato Head.’ There’s some footage of it here.

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Wall's Weirdos - Weird Wolf Ice Block Poster 1970s - Steven Summers collection edit copy

Poster from the ‘Weirdos’ line by Wall’s ice cream, circa 1978 under the auspices of the Rangitaiki Plains Dairy Co (RPD). There was a series of posters for at least five flavours which are now highly collectable. Rangitaiki Plains Dairy Co also had the ‘Fiesta’, ‘La Grande’ and ‘Creemee’ brands. Image courtesy of Stephen Summers collection.

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Sweetacres Jaybees Jellybeans Monster Stickers - New Zealand 1970s edit

Stickers by Sweetacres for their ‘Jaybees’ line of jellybeans, 1970s. Now I do remember this monster character and the TV adverts. Not sure if they’re still on the market today, but I suspect they may be. Image courtesy of Steve Williams collection.

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Tim Burton called, and he wants his ghoul back Nelson Evening Mail, 3 August 1889

Tim Burton called, and he wants his ghoul back. I am pretty sure that the Hallensteins didn’t intend to be so totally creepy at the time. Or any other time. But them’s the breaks when you have a crappy printer. This advert  from the Nelson Evening Mail, 3rd of August, 1889. Image courtesy of the National Library of New Zealand.

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Wilford School pupils in costumes for a play  Ref EP fs 1957 fs 4894-F Alexander Turnbull Library edit copy

Not at all sinister, or anything: Pupils from Wilford School, Petone, Upper Hutt, in costumes for a play, 1957. Image courtesy of the Alexander Turnbull Library collection, ref EP/1957/4894-F.

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All content of Longwhitekid copyright Darian Zam © 2015. All rights reserved.


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In AB Consolidated, Aulsebrook's, Ballins Breweries, board games, Bournville Cocoa, Cadbury Confectionery Ltd, Cadbury Fry Hudson, Cadbury Schweppes Hudson Ltd, Caley's chocolate, Chelsea Sugar Refinery, Coca-Cola Co., Coca-Cola Company of New Zealand, Crown Lynn, Cuesenaire rods, Doughnuts, Edmonds, Fanta soft drink, Fresca diet soft drink, Fresh-Up juices, Gregg & Co, Gregg's, Gregg's Instant Pudding, Gregg's jelly crystals, Griffin’s, Hi-C juice, Holdsons games, Jaytee Patty Pans, Kaiapoi blankets, Kelston Potteries, Leed soft drink, Mackintosh Caley Phoenix, Mackintosh Caley Phoenix (MCP), Mackintosh's, McAlpine, Milk delivery, Milkshakes, N.Z. Apple & Pear Marketing Board, New Zealand School Journal, Old Spice, Phoenix biscuits, Po Ha crackers, Ready To Read books, Rowntree's, Rowntree's Smarties, Sewing stuff, Sodastream soft drink, The Ministry of Education, Tip-Top, Topsy, Tourism art, Tourist souvenirs, Uncategorized on February 2, 2014 at 10.46

1  85   likes and 49 shares  The Farmers' children's playground, Auckland - this one taken in the 1970s.

The number one most popular image I’ve posted of all time, was this picture of the whimsical playground on top of the Farmers’ department store, which was next to the cafeteria to keep the kids occupied. It was shared around Facebook dozens of times. The recall of playing on the pedal cars and trikes – as well as who took ownership of the toadstool -really struck a cord with everyone. 

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One day not so long ago, I decided to look at the stats on my History Always Repeats page, and, out of curiosity – find out the impact what I’ve posted has had on my readership.
Certainly with this blog, I was really surprised to find that it wasn’t the short, snappy and visual bites people were reading the most – but the longest posts. Which I actually thought people would have less time and patience for…not at all, it seems.

The nature of Facebook is different; it’s pretty much throwaway in comparison. You post, mostly pictures in my case, add a few lines of text maybe, the reaction is pretty much immediate. It starts moving down the feed where it quickly disappears, basically to be forgotten.

Stats on pictures aren’t provided by Facebook -so I had to manually trawl through every single image (which is over 1500 pictures) and rank them in order of “likes” to each image from page members.
I’ve long criticised the unofficial list of Kiwiana icons, and I wrote an article on this topic for “In Search of the Vernacular” which was published last July in New Zealand by The Cultural Mapping Project. I have my own ideas about what is wrong and right in this respect, but even I don’t really know what is “popular” per se. Really,  the only way to really tell is to give over to the public and see what they have to say with their votes – that’s you, my readers and page members.

OK, so have you got your own mental picture of what you think are the most popular items that Kiwi Boomers, X and Y reminisce on? Is it full of Fred Dagg, ice cream cones, Pohutukawas, gumboots, kiwis, pavs and tikis? Well – wrong, wrong, and WRONG (for the most part).

So, below are the top fifty most popular images based on what I have posted since October 2012. The results were actually quite surprising. What was more surprising is what didn’t make it in. Where was Wattie’s, Cookie Bear, and Spaceman drinks? Didn’t score much with the punters, it seems. Forget beer, Beehive matches and those squeezy sauce bottles shaped like tomatoes. Not even close! Lamingtons? Forget it.

It’s quite interesting to see what really butters people’s proverbial scones when it comes to Kiwi nostalgia – and it’s certainly not the typical list of Buzzy Bees, kiwifruits, Tip-Tops and flip flops!
What does this selection tell us? It certainly indicates the way we view ourselves and culture and how very different it is from what we are fed about our own popular “image” as Kiwis.
I suppose a major factor in image ranking is that in the first few months I had an incredibly low level of members – I started with around 30 on the first day, and nothing happened for months. And people don’t often go back and check through old stuff.

It wasn’t until I posted the picture of the cafeteria playground at the flagship Farmers’ Store in Hobson Street, Auckland (ranked number one over all) that it started blowing up as the image went viral. Within a very short time I had suddenly reached 700 members.

Certainly I come from the point of view of an ex-designer and there’s always going to be a focus on the visually appealing in my edit – and thus what ends up in my final selection. To me it was interesting, that what people preferenced did generally have aesthetic appeal – but they weren’t really what I would have hand-picked as the most eye-popping items. In some ways it’s a bit of a motley selection (I mean, the Alf novelty ice cream? Really, people? Really).
I never know what people want to read or look at and try not to care too much about it, but maybe even if it’s subconsciously – I am starting to get a better idea of what content is desired and it’s not all about what I personally think or prefer. Should I change anything about the way I go about things? Probably not, otherwise it would just end up being the same as what everyone else is doing.

It seems clear the image we’ve had forced upon us is a rather false assumption – and the genre is far more subjective with a focus on childish comforts. So is it just a “popularity contest” after all? I have to say I disagree, announced while snugly wrapped in a cosy wool blanket, with a sweet bun, and a hot cup of Bournvita in a nightcap novelty mug.

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2  71  likes 22 shares Little Black Sambo

2. Second  most popular on the list is the classic Helen Bannerman children’s book about the tigers that turn into butter and are used to fry pancakes. This book is still in print and back on the market today, but apparently went through a period where it was banned.

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3 46 likes Ready to Read series, collection of Waterview School. Image courtesy of the Waterview Heritage Project

3. Any time I post a picture of the Ready To Read series from The Ministry of Education, including The Hungry Lambs (not pictured), it gets a very warm reception. Collection of Waterview School. Image © Carla Martell and  courtesy of the Waterview Heritage Project.

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4 44 likes Spirograph

4.  I remember this being around in the 1970s, and certainly was heavily advertised on television. But clearly at number four, much more popular than I recall. 

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5 39 Griffin's broken biscuits

5.  Now I knew this would be a hit. Who doesn’t remember and love broken biscuits? They hold fond memories for many, for various reasons. I remember cardboard boxes with plastic bags full of broken iced animals at the end of the aisles at Gubay’s, and also going with my grandmother and her fellow staff to the Hudson’s factory in Rosebank as a toddler to get tins of  chocolate cookie and confectionery seconds.

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6 36 likes Cadbury Bournvita bakelite Nightcap mug

6. Cadbury’s issued this novelty promo “Nightcap” mug for Bournvita in 1957. It’s not something I’m really familiar with – but apparently a lot of Baby Boomers are as it caused a bit of excitement to see it again. It was still featured on the Bournvita boxes well into 1967 so they must have kept making them for that long.

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8 29 New Zealand Hardie banknote for ten dollars

7.  Something seen by everyone just about every day for years – the Hardie banknote for New Zealand  ten dollars. Now obviously out of circulation and quite collectible.

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7 36  like Milk Deliver s

8. Red top, green top, silver top and juice. Don’t forget to put out your empties, and the right tokens. The days of milk home deliveries, long-lost  to deregulation – something people have a romantic yearning for as it’s just one of a few milk and milk-related entries in this list.

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9 29 likes chinese checkers  1 EDIT

9. The classic game of Chinese Checkers was found in the homes of most, although in my more recent day it looked a little bit different. I guess this one dates from the 1950s.

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10 29 gregg's lime jelly

10.  Gregg’s jellies were around from the 1920s, rivaling Edmonds “Sure To Set”  line, as well as about two hundred other brands over the decades. But it held its own in the marketplace and is still going strong today. Through the 1960s to the 1980s and beyond they issued albums to collect cards – and birds were a trademark theme of the brand. This one dates from around 1981. Image courtesy of Steve Williams collection.

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11 28 likes Topsy Ice Cream Wrapper, mid 1980s

11. Tip-Top’s classic Topsy is purported to be the company’s first novelty, named after one of the founder’s treasured pet cows. This is possible, however Choc Bombs and Eskimo Pies made their appearance in the same decade. This resonates with me because I definitely remember this wrapper well and it didn’t change much for quite a while.  Image courtesy of Steve Williams collection.

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12 26 likes Vintage New Zealand wool blankets.

12. Whenever I post pictures of blankets and labels they always rate highly. We have three blanket-related entries in this top fifty. These are now quite desirable, second hand and bidding at auction can be surprisingly competitive.

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13 26 likes The classic Kiwi cream bun

13. The classic Kiwi  cream doughnut – very different to the American donut – must be filled with cream, a small dollop of raspberry jam, and a dusting of sweet icing sugar over the top to be the real deal. We usually got these at the corner dairy along with a Zap flavoured milk for a Sunday morning treat. These ones seem to have currants in them which isn’t how, I think most people, consider a genuine one.

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14 26 likes milkshalke makers

14. All the ingredients from the milk bar or dairy of yesteryear that you need to make a refreshing and frothy milkshake. It makes me want a cold spearmint one from Uncle’s right now!

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15 26 likes Gregg’s instant pudding

15. The prize for earliest instant milk puddings probably goes to W. F. Tucker’s brand “Sunshine” in the 1910s. It took Gregg’s a good twenty years after that to get their version on the shelves. However, Gregg’s instant pudding is still around today, and Sunshine is long gone! These boxes from a 1972 advert.

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16 25 The camp, the cook, and the cabbage, circa 1890s.

16. This is one of the “go figure” entries that  I guess really appealed to people. I have to admit, it’s one of my very favourites too. “The camp, the cook and the cabbage, Wairarapa”. Image courtesy of the Alexander Turnbull Library Manuscripts and Pictorial collection,  Ref  1/2-022483-F .

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17   25 likes Poha Fire Crackers label, image courtesy of Owain Morris Collection

17. The most popular item before and on Guy Fawkes night, was traditionally these crackers, which were available for a few cents at local dairies (milk bars).  The meaner kids would throw them at others to frighten them after school.  Image courtesy of Owain Morris collection.

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18 18 23 likes Leed lemonade by the Coca-Cola Company of New Zealand, early 1970s

18. Testament to its popularity, Leed, by the Coca-Cola Co., appears in this list twice. Ironically  their namesake drink didn’t even rank in the top 100 – but Fanta – also by this company – does as well.

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19  19 23 likes Gregg Pudding late 1970s-early 1980s

19. Appearing twice in this top fifty list means the humble pud from Gregg’s is something held dear by Kiwis. Personally I don’t get it. This range from the late 1970s, which by this time had ten flavours. I remember the orange one was particularly horrid. And I don’t much like the look of this one either. Oh well, no accounting for taste. 

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20 23 likes Crown Lynn Book Cover - Valerie Ringer Monk

20. More lurid patterns stick out for me than soft, tasteful Martha Stewart-type pastels as pictured here. Crown Lynn has come a long way since Rice Owen Clark wrapped logs in clay and burned them to fire his own pipes in Hobsonville, Auckland way back in the 1850s, then started filling orders for neighbours who liked what they saw. The rest is history. Image courtesy of Valerie Monk and  Penguin Books.

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21 22 likes the sound of the milk truck and the rattle of coins in the bottle elizabethjconz

21. Milk again, this time bottles in the classic plasticized wire holder that would nestle six in it – whether full or empty. Image courtesy of and © Elizabeth J Photography http://www.elizabethj.co.nza

22 22 likes Fanta bottles with original contents 1 EDIT copy

22. Full, unopened Fanta bottles of the 1970s.  Maybe people wouldn’t be so keen on it if they knew it had literally been invented for the Nazis by Coca-Cola. Don’t believe me? Look it up.

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23 21 likes Auckland Zoo Dragon 1970s

23. This picture was taken in 1980-1981 for a promotional postcard as reader Wendy Snookes (Tisdall) remembers posing for it; that’s her in the yellow dress on the left. The Auckland Zoo’s big concrete dragon has been around since I was little, and who knows how long before that. There’s a photo of me somewhere sitting on one of the toadstools they used to have nearby, in an orange, green and purple crochet jumpsuit. You can’t get more Seventies than that. 

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24 21 Kelston Potteries Daisydesign teacup and plate, with Alfred Meakin mustard  saucer late 1960s to early 1970s

24. This Kelston Potteries (a subsidiary of Crown Lynn, this makes it the second entry) Daisy design teacup and plate, with  an Alfred Meakin “Mustard” design  saucer dates from the late 1960s to early 1970s.

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25 21 Inside Mum's sewing kit

25. Stuffed with Tui rick-rack, Sylko or Dewey wood reels, Dorcas pins, and random beads, hat pins and ribbons – the classic contents of a sewing kit or drawer, often stashed in one of those old wood and cast iron Singer sewing machine stands, is always a big hit with my readers. Image courtesy of and  ©  Bronwyn Lloyd  at Mosehouse Studio.

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26  19 likes Old Spice aftershave bottle, 1970s-1980s

26. Old Spice by Shulton Ltd appeared on the market as an aftershave in the Sixties – and by the 1970s  the range had extended to Original, Lime and Burley each with shaving sticks and several types of deodorants. I remember my father wearing this when I was a child and his whole morning “ritual” with the aftershave, cuff-links and knotting the tie – so I can understand why it brings back fond memories for so many. It pretty much had the market locked up for a long time but I  think it lost it’s monopolyin the 1980s with the advent of designer fragrances flooding the market fell out of favour.

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27 19 likes A variety of labels from wool blankets

27. Our second blanket entry is a collage of labels from various brands. I guess they bring back comforting memories for people in a number of ways – cosy winter nights, drowsily listening to parents talk, in another room, the sound of late night TV shows in the distance, sleepovers, visiting relatives, holidays, and other special occasions. It’s no surprise they resonate so much.

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28  19 Have a Coke - Kia Ora was painted between 1943 and 1945 for the Coca-Cola Company of New Zealand

28. Much of the Coke advertising was always a run-on off from American campaigns – but this one named  “Have a Coke – Kia Ora” – was a Kiwi creation and specifically painted between 1943-1945  for the Coca-Cola Company of New Zealand, not long after the product went domestic.a

29 18 likes Toltoys Bug Catcher, 1970s

29. Along with other popular toys, just about everyone had one of these bug catchers in the 1970s. The dying days of manual fun. Not long after this small hand-held consoles like Donkey Kong were the rage and it was imperative to have one. That was the beginning of the end as toys entered the digital age, and imagination started to atrophy.

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30  18 likes School Journal Album

30. First the School Journal was wrapping up. Then maybe it wasn’t. Now I’m not sure what’s true. It seems like it is done though,  and state-owned Learning Media is closing its doors, bringing to the end possibly the longest-running magazine in Kiwi history – having had it’s first issue published in 1907, the first instance that any kind of school book was published domestically. Cover artwork by Jill McDonald, image courtesy of the Auckland Museum Collection

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31 18 likes Rowntrees Smarties box, mid 1970s.

31. Rowntree’s Smarties box, mid 1970s. Rowntree’s products were produced under licence first by Mackintosh Caley Phoenix (MCP) whose Dunedin factory as acquired along with the Bycroft business in 1961 and became known as AB Consolidated  -until it wound down in the late Seventies, and reverted to Aulsebrook’s. Image courtesy of Steve Williams collection.

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32 18 likes Leed bottle, unopened and with original contents, late 1970s-early 1980s

32. Leed, a softly lemon-flavoured fizzy drink that arrived on the scene in the 1970s to great success, and was phased out in 1984 to be replaced by the more American-style Sprite. The second entry in this top fifty list for this drink, that has proven to be very popular even in retrospect – and is still pined over to this day.

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33 18 likes kitchen stuff

33. The classic line-up from the New Zealand kitchen cupboard for baking: Cadbury’s Bournville cocoa powder, golden syrup from CSR, cake cups from Jaytee, and good old Edmonds “Sure To Rise” baking powder which has been around since 1879 and is still one of the few most successful brands today (although the range is now in the dozens of products).

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34 18 likes cuisinere rods

34. Cuesenaire rods were invented in the early 1950s in Belgium – it’s not a Kiwi creation. They were meant to help educate in matters of elementary maths using different lengths and colours from one centimetre (white) to ten (orange). Fun to play with, but the plastic material they were made from had a really nasty smell I recall. Kind of like crayons, rotten oranges and shoe polish. Gag!

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35 17 Visit New Zealand, Maori Wonderland, travel Poster, circa 1930s

35. A lovely Maori maiden features in this travel Poster, circa 1930s, by Carl Thorwald Laugesen, probably done for the New Zealand  Government Tourist Office. This is what I was talking about, when I’ve come to understand what people want. To me this is predictable. It’s a nice piece, and as exemplified in it’s ranking it has popular appeal, but generally I try to stay away from showcasing this stuff as I feel it’s territory that has been well and truly gone over a number of times by others. To the detriment of other areas of New Zealand design which have in my opinion been neglected. 

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36 17 likes Sodastream bottles from the early 1980s

36. SodaStream bottles from a plastic machine that made soft drinks at home. The carbonated bullets and syrups came separately, and no water filters back then – it was filled up straight from the taps. We used to sip the highly sugary cordial straight out of the bottles, which when I think of now is disgusting. Actually, it was disgusting, then, too!

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37 17 likes Maori souvenir doll

37. There were a variety of these souvenir Maori dolls over the years, all slightly differing and often seen in glass china cabinets along with other tacky but sentimental knick-knacks. Now often seen in junk shops and garage sales instead, they still have sentimental appeal but just not in today’s home, apparently.

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38 17 likes Classic Aeroplanes, often seen in the five, ten or twenty cent mixture bag

38. Jet Planes were popularised by Griffin’s, but soon became generic in those little glass dairy compartments along with cent lollies, wine gums and pineapple lumps. Griffin’s was established  in the 1880s  with biscuits, and in 1885 started offering confectionery. It survived several ownership changes through the Nineties and Noughties and is still going strong today.

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39 17 likes BANANA BASKET - Plastic Coated Woven Cane EDIT

39. “Banana Baskets” were around in the 1950s-1960s,  useful to hold a variety of goods for those smaller trips to the corner store, when something like this would suffice. In time they just weren’t in any way big enough to cope with the volume of goods bought for consumption from those new-fangled supermarkets – and were pretty much retired by the 1970s. I think a lot of them ended up as wool baskets. Or hanging in the garage with trowels and seeds in them.

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40 17 likes A variety of steel soft drink and juice cans, of the early 1980s

40. A variety of late 1970s steel cans – Long-running Ballins (established in Auckland prior to 1876, no matter what the official company history says about Christchurch). Like American imports such as Tab, Fresca was one of the early, popular diet drinks that was introduced onto the New Zealand market. Leed we have covered, and Fresh-Up was still a small range of three or four varieties at this time but exploded into quite a large line by the mid 1980s. Hi-C juice, I don’t think lasted very long. 

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41 17 Kaiapoi blanket label

41. The classic Kaiapoi blanket’s label.  Think of all the hours you spent examining them as you tried to fall asleep, or waited for everyone else to wake up. They are pretty much ingrained in all of our memories indelibly.

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42  16 likes The pocket version of Simon was issued in New Zealand by Milton Bradley in 1983.

42. Simon Says was a futuristic (well, it was then) electronic game that was heavily advertised on the box. It was extremely popular for a short time with it’s disco dance floor slash Buck Rogers inspired light-up panels, honks and bleeps. They now sell for a lot in working order. This is an even rarer pocket version. It sold on Trade Me for two or three hundred dollars.

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43 16 LIKES jump suits for the 1974 Commonwealth Games held in New Zealand

43. New Zealand’s snazzy uniform for the  Commonwealth Games held in our country in 1974. I think they got high jump confused with high pants.

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44 16 like Air New Zealand plastic Tiki, a common promo gift to all passengers from circa 1970

44. Ah, the complimentary plastic tiki once gifted to every passenger from Air New Zealand. Once fairly common, these are now kind of collectible. I think this one is from the 1970s.

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45 15 likes Tip-Top's Alf novelty ice cream box front, based on the wildly popular TV series of course.Issued around 1988

45. Was ALF really that popular? For those that don’t know, it was a TV series that ran until  from 1986-1990 about an extraterrestrial creature that crash-lands from space into a suburban family’s garage. This was a period when Tip-Top were releasing fairly sophisticated licensed novelties like Pink Panther and Mickey Mouse, amongst some. Image courtesy of Steve Williams collection.

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46 15 likes The Longest Drink In Town

46. Once handed to you at every takeaway across the land – there has been a  retro revival of this ubiquitous milkshake cup design of the 1970s-1980s  recently – thanks to renewed recognition of it’s cool and unique design. It can now be found on everything from tee shirts to plastic tumbler sets and cushions (and back in a lot of takeaways of course). Image courtesy of  and © Lucinda McConnon on Flickr.  

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47 15 likes Griffin's Sampler biscuit tin, circa late 1970s-early 1980s

47. Griffin’s biscuit samplers – ubiquitous at Christmas with their pink iced wafers and Cameo Cremes through the 1970s and 1980s. This brand  has remained one of the most successful in the country for more than 130 years for their biscuits and also classic confectioneries such as Deck, Minties, Sparkles, Pebbles and Snifters  among some (none of which, amazingly, made it onto the list…and Jaffas just missed out). This tin from the mid-late Eighties.

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48  15 likes Fresh-Up large apple juice and orange tin, late 1970s

48. A bulk size Fresh-Up can of the late 1970s. The drink was introduced in 1961 by the Apple and Pear Marketing board in two varieties of juice to immediate success and remained a popular brand over the decades, branching out into canned fruit, pulps, and pie fillings.

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49 likes A really nice pair of jugs

49. The classic McAlpine jug which was a promotional giveaway in the 1950s with refrigerators of the same name. Now highly collectible, they can sell into the hundreds depending on colour, like this rarer green example. I think the popularity of this image had more to do with the subtitle I gave it – ” showing you my lovely pair of jugs”.

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50  likes  Holdson's Tiddly Winks

50. And finally, the classic Tiddly Winks from Holden – an entertainment staple of every games cupboard  at the batch or for rainy days.

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All content of Longwhitekid copyright Darian Zam © 2014. All rights reserved.

Unblemished Record: The Flawless Reign of Bernard Roundhill

In Air New Zealand, Alberto Vargas, Bernard Roundhill, Bixies, Blue Bonnet, Blue Bonnet Jams, board games, Bond & Bond, Butland Industries, C.L. Innes & Co. Ltd, Cadbury Fry Hudson, Cadbury's, Cereal Foods (N.Z.) Ltd, Champ pet food, Cheesecake art, Choysa Tea, commercial artist, Coulls Somerville Wilkie, Craig's canned foods, Craig's Jams, Crest Fine Foods, DB Lager, Diamond cereals, Diamond Pasta, Dolphin swinmsuits, Dominion Breweries, Duval Dimwit, Edmonds, Foodstuffs (NZ) Ltd, Four Square, Four Square Supermarkets, George Petty, Goldpack dried fruits, Goldpack Products, Holdsons games, Illustrators, Innes soft drinks and cordials, Irvine & Stevenson, J.R. Butland, Jason Products, Judith Ann Field, Ken Chapman designer, Kia-Ora jams, Lincoln Games, Little Chief socks, Ltd. calendars, Mabel Rollins Harris artist, McKenzies stores, Montana Wines, New Zealand Home Journal, Norman Rockwell, O-Tis oatmeal, Oak, Peter Pan ice cream, Peter the Pilot, Pin ups, Qantas Airways, RNZAF, Robinson's, Royal New Zealand Air Force, Sanitarium Health Foods, Scientology, Skippy the dog, Speights beer, St. George, Swiss Maid dairy products, Teachatot, TEAL Airways, The Mirror magazine, Thompson & Hill, Timaru Milling Co, Tiny & Droop, Wattie's, White's Aviation, Whittome & Stevenson, Winstone Limited, Wyona canned foods, Yates seeds on December 2, 2013 at 10.46

Diamond O-Tis by Timaru Milling back of Peter The Pilot on Active Service cereal card Album 1941 Bernard Roundhill BACK EDIT copy

An advertisement for Diamond O-Tis, by Timaru Milling Co., from the back of the “Peter The Pilot on Active Service” cereal card album, issued 1941. Designed and printed at Coulls Somerville Wilkie, Dunedin. Image courtesy of Dave Homewood, from Wings Over Cambridge http://www.cambridgeairforce.org.nz/

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Bernard Roundhill was probably Aotearoa’s most successful commercial artist, and certainly the most feted, in retrospect. He has come to be known as the “King of the Airbrush.” That’s a fair moniker; he was a pioneer and pretty much master of the technique in New Zealand. He’s also been described as “the founding father of commercial art”.
This a bit cheeky as he was not – that phrase indicates he was the first and possibly also suggests he was the best. Neither of these things are particularly true. All you have to think of is Joseph Bruno Moran, for instance, and a list of others that came before him and which no doubt he was beholden to. There’s no question he was easily and heavily influenced by others and ergo, indebted to those that were successfully working previously.

Portrait of Bernie Roundhill holding a book titled Information Circular NLNZ collection Nov 1945 Ref WA-00758-G Photograph  by Whites Aviation

Portrait of Bernie Roundhill by White’s Aviation, late 1945, holding a book titled “Information Circular”, which probably has one of his cover designs. NLNZ collection, Ref WA-00758-G

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Born in 1911, Hull, Yorkshire, England to John William and Mabel nee Tate – Bernie, as he was known to most, had two older brothers Kenneth Spencer and Maurice William, one older sister Mabel who was born 1908 in New Zealand, and two younger brothers.
 

Auckland in Fifty Years 1956 Bernard Roundhill  for Winstones Te Papa collection  copy

“Auckland In The Year 2000”, artwork for Winstone’s promotional book centrefold, 1956, is Roundhill’s most famous illustration. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000659/001/0001

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John William Roundhill (b.1887), having also hailed from Hull, had immigrated to New Zealand in 1903 with his brother Alfred. They both worked as labourers in the Timaru, Canterbury area. He met Mabel Tate there whom he married in March 1905. Alfred met Mary Jane Dukes and married her also in Timaru, 1905.

Dolphin swimsuits illustration by Bernard Roundhill for Whites Aviation Ltd Ref WA-03719-F Alexander Turnbull Library EDIT

Dolphin swimsuits advertisement for Whites Aviation Ltd, 1950. Image courtesy of  Alexander Turnbull Library, Ref WA-03719-F 

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At some point between 1908 and 1911 the Roundhills returned to Britain, where Bernard was born. The family left England again in 1912 – for good this time. His brother Charles came into the world just before they returned to New Zealand. Many sources repeat information from others ad hoc without checking, and quote Bernard as being three years old on arrival; this is incorrect.

Edmonds Advertising Framed palsop 1 Bernard roundhill perhaps EDIT cfurther

Double page spread advert from a 1959  Edmond’s “Sure To Rise” cookbook, which I believe was the 4th printing of the Deluxe version of the 1956 8th edition.

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They settled in Gleniti, Timaru at first, and then later in the 1910s moved to Fairlie, South Canterbury. A younger brother , George, was born in 1917. By this time a young Bernard was already obsessively drawing.
One of the stories repeated that Bernard allegedly told was of around this time, seeing the first plane in New Zealand fly over, and chasing it across the fields with 25 shillings given to him by his father to beg the pilot to take him up – thus beginning his life-long obsession with all things aviation and space orientated and the sense of freedom that entailed. How fanciful this tale may be is worth consideration given that it was not until 1920 the first flight in Aotearoa flew across Cook Strait. Only the third flight in New Zealand the following year by Bert Mercer that was in the vicinity, when he flew from Invercargill to Auckland.

Bernard Roundhill Painting of a Baby Dog & Slipper for magazine cover 1950 EDIT

Painting of “Baby, Dog & Slipper” for a magazine cover, 1950. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000660/001/0003.

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Roundhill studied architectural drafting by correspondence, in the late 1920s. Bernard was also a cabinet maker and learned the trade from his father – known as a perfectionist, as was apparently his spouse. This obviously had an impact on a formative Bernard and influenced his work practice.

Innes Cordial labels by Bernard Roundhill Te Papa copy

Innes cordial labels for C.L. Innes & Co. Ltd: from left – Reg: CA000680/001/0015 produced 1956, Reg:CA000680/001/0024 produced mid-late 1950s, and Reg:CA000680/001/0023, produced mid-late 1950s. Images courtesy of Museum of New Zealand Te Papa Tongarewa

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He then moved to Timaru around 1931 where he got his foot in the door of commercial art,  trying his hand professionally at window display material – designing signs, price tags and jewellers’ cards for various businesses. During this period of the lean depression years he also created paintings on material to earn money, daubing demons and heroes on velvet cushion covers and firescreens to earn a meagre living; all the items being dispersed by two salesman friends.

Bernard Roundhill art - OAK WATTIE'S WYONA ROBINSON'S HOLDSON ST GEORGE PETER PAN BLUE BONNET SWISS MAID WONDER SET HAIRSPRAY Te Papa Collection between 1961-1977

A selection of Roundhill Studio designs for various companies. Although this photo looks like it dates from the late 1950s, it was actually taken of contemporary products sometime between 1971-1976. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000672/003/0002

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This followed a move to Dunedin where work was still thin on the ground, and at first he would accept anything going – recalling one job akin to performance art where he painted on the velvet dresses of live models behind the display glass of a store in The Octagon. This led to some textile design work creating floral patterns.

Bernard Roundhill, Fissionable material. Framed calendar print, 1950s Dunbar Sloane

“Fissionable Material”,  framed calendar print, 1950s, likely commissioned by L. R. Allen & Co., Ltd. Image courtesy of Dunbar Sloane Auctioneers.

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However it was not long before he started to become successful. By 1933 he began working as chief designer for both confectioners Cadbury Fry Hudson and publishers Coulls Somerville Wilkie in Dunedin, who shared his much-in-demand services, split morning and afternoon. It was here working for the latter he created some of his most well-known work – the “Peter the Pilot” character for Timaru Milling Co ‘s O-Tis breakfast cereal, doing a number of adverts, packaging items, album covers, trade cards, and other merchandise; records state from 1939 to 1954. Although, Peter the Pilot had already been issued as an album by 1938, and he continued to work for this company through to at least the early 1970s.

Bernard Roundill for Winstone   from Peter Alsop book sampler CROP

Original artwork for Willy, Lofty, Tiny and Droop: concreting and drain-laying, illustration for Winstone’s promotional book, 1956. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000659/002/0005

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About this time, Roundhill discovered the airbrush art technique after reading articles about American and German commercial art in a magazine, and inspired by this idea he developed it for his own work, purchasing an Aerograph with a hand-pump compressor, even constructing his own equipment and customising the process in order to create the smooth, graduated and mechanical effects he wanted to achieve. By his own estimation it took around seven years of long work days to learn the craft thoroughly enough to be comparable to the commercial artists he admired – whose work filled magazines like Popular Mechanics.

CHAMP - CHAMP PET FOOD COMPANY - Skippy The Dog J R BUTLAND (dog food and cat food) 1950s EDIT copy 1

Champ dog food can label, featuring Skippy the dog, for J.R. Butland, late 1950s. Private collection 

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In 1935 he married his first wife Eileen Grace Morey in Dunedin. In 1938 they were living at 20 Cranley Street, Dunedin Central, – but then the same year they picked up and relocated with Bernard’s parents at 11 Littlebourne Crescent. Just to add to a crowded situation, Bernard’s brother Kenneth, a carpenter, was also living at the family home (his father John William was also now working as a carpenter). At this time Roundhill worked on the 1939-1940 Centennial Exhibition, as well as for Wattie’s (canned foods) and Speights (beer).

Choysa Tea for Bond & Bond 1950 Bernard Roundhill - Art New Zealand edit

Choysa Tea advertisement,  for Bond & Bond, 1950.

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This move may have had something to do with Bernard commencing military service that year – as a draftsman in the intelligence office of the 8th Brigade, mainly drawing maps. Leigh-Ellen Roundhill, Bernard’s daughter, is now an artist herself working on the Gold Coast in Australia – “Like so many other men, he did not speak of his war years. What I do know is that he was in the Air Force and did the Bombsight surveying (a device used by aircraft to accurately drop bombs, Bombsights were a feature of most aircraft from WW I onwards). Then his commanding officer would keep him back in Wellington to do map work. His work was very hush-hush and I was told he was part of the Secret Service. “

Crest - Bartlett Pears label  - Mike Davidson EDIT

Crest Bartlett pears can label, for J.R. Butland, late 1950s. Image courtesy of Mike Davidson collection

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In 1942 he moved over to the Royal New Zealand Air Force and worked for the Government architect’s office. All seriousness and secret business aside, Roundhill developed “Wing Commander Duval Dimwit” for their instruction manuals during this time to bring “a little humour into them” in the vein of the RAF’s Pilot Officer Prune – and also did brochure covers and pin-up art for aircraft noses, basically whatever was required or desired.

Innes Lemonade Bernard Roundhill 1950-1951 CROP 1

The Innes Lemonade girl. Poster artwork for C.L. Innes & Co. Ltd., 1950-1951. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000672/001/0014

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It is said he moved to Auckland in 1939 although this cannot be true since his second wedding was in Otago – it wasn’t that long before the marriage with Eileen foundered and Roundhill had met someone else. I think biographers are confused in regards to Bernard’s service in which he was stationed in both Auckland and Wellington during those years, but not permanently. Eileen and Bernard begun divorce proceedings in late 1943. Still in Dunedin, he married his second wife Olive Ella Tasker, whom he had met in Wellington in 1944 whilst still with Eileen.

CREST tomato juice label copy

Crest tomato juice can label, for J.R. Butland, late 1950s. Private collection 

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In the process of research, I trawled through five hundred or more newspaper articles which ended up being mainly of various seemingly unrelated Roundhills competing in sports tournaments. There were adverts for a Miss M. Roundhill’s dress-making studio in the late 1930s-early 1940s in Lower Hutt (Alfred, Mary Jane and daughter Mary had moved there in the late 1920s). But there was hardly a thing of note – apart from his and Eileen ‘s divorce noted in an article unflatteringly entitled “Unhappy Marriages”.

design for Home Loan Poster Education 1960s Bernard Roundhill Te Papa collection crop

One of three designs commissioned by a home loan company, early 1960s. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000662/002/0007

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So where was the scandal? That was it, I’m afraid – three wives and only one dissolution. The rest of the time it was clearly nose to the grindstone giving a glossy finish to plums on can labels – if any company wanted plump berries and healthful, fresh-looking vegies, or hi-tech planes and spacecraft from another world – Roundhill was the go-to guy for quite a stretch. Leigh-Ellen recalls Bernard was a very keen gardener, landscaping the family home and “grew wonderful vegetables, as well as planting many fruit trees which I used to climb”. No doubt the bounty from this was inspiration for his illustration work.

Four Square - fine things of the future - colouring book 1 brentzconz EDIT

Colouring book cover designed for Foodstuffs (NZ) Ltd’s Four Square stores, 1954. Private collection.

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Roundhill does not appear in the electoral roll in Auckland until 1946, so he and Olive must have made their move in 1945. During this period came a stint at an advertising agency studio; but it wasn’t long before he set up a freelance studio in Commerce Street. The couple resided in Dedwood Terrace, Ponsonby until the late 1940s to very early 1950s – when they moved to 1 Ranier Street, Ellerslie.

Four Square advertising picture - her list says butcher baker four square Likely Bernard Roundhill EDIT further final

 “A Treat in Store”, image possibly from a calendar, designed for Foodstuffs (NZ) Ltd’s Four Square stores, late 1940s-early 1950s. Private collection.

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By 1947 He was airbrushing ink and gouache with an air compressor and adding watercolour brushwork by hand on top to create illustrations with a highly finished look that nobody else was achieving. In “A Treat In Store” A girl accompanied by her spaniel and a trolley full of products (such as Bird’s Custard) in tow, is about to enter a Four Square corner store holding a shopping list. It is so obviously Roundhill work done for Foodstuffs New Zealand Ltd (Four Square and Pam’s), and is very reminiscent of his other softly-hued cheesecake work like “Fissionable Material”.

Four Square Store cover of puzzle  envelope 1950s 1949-1950 likely Bernard Roundhill EDIT

Promotional puzzle showing many of Four Square’s line of products. Dates for this item vary greatly from 1942 to 1959 – but it was actually issued in 1949-1950. Image courtesy of the Alexander Turnbull Manuscripts and Pictorial collection. Ref: Eph-F-GAMES-1950s-05-cover

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His pastel period of the late 1940s and early 1950s was all pinks, mints and aquas – and took a queue from the saccharine, romantic stylings of the very popular 1930s American calendar artist Mabel Rollins Harris’s idyllic works of children and glamour pin-ups. Even so the earlier work, such as his Peter the Pilot items, was markedly awkward and clunky in comparison to the later slick illustrations that became his trademark . Even further down the line when he’d really hit his stride, it was very hit and miss – there was often something a little wooden, and slightly distorted-looking about his renderings of people unless cropped close in a frame or off to the side to mask it. They were mostly neither graceful or believable; it was almost as if finish upstaged focus on form. Nevertheless, this work was still popular with clients – but let’s face it – still objects were his forte. Tomatoes and beans did not have to kick a ball or unfurl a sail.

Goldpack Apple Slices copy on the shelves in 1960 - Innes  Lemon Squash Cordial label mid 1950s copy

left: Innes cordial label, late 1950s, Image courtesy of Mike Davidson collection. Right: Goldpack dried apple box, late 1950s, private collection.

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From here he segued into calendar pin-up work of the early 1950s which he excelled at, probably because they were quite still and posed. Heavy influences are obvious on Roundhill’s cheesecake work from Alberto Vargas, George Petty, and the art direction of Esquire Magazine. They were created for Auckland calendar company L. R. Allen & Co Ltd. Auckland (which is still operating today), and some were used for W.D. & H.O. Wills (cigarettes).

Kauri Museum - Roundhill Peter the Pilot album 1939 -  Royal New Zealand Air Force display Rongotai Cover 1938

Right: Peter the Pilot’s “Century of Progress” album 1939. Image courtesy of The Kauri Museum collection, Matakohe. Left: Royal New Zealand Air Force, Rongotai display, souvenir booklet cover, 1938. The date begs the question as to whether Roundhill could have done this given he did not commence working with the RNZAF until the following year. Image courtesy of  Alexander Turnbull Library, who also question whether it’s authored by him. Ref: Eph-B-AIRFORCE-1938-01-front 

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Roundhill worked for many years as a freelance artist and purportedly established the Roundhill Studios, a large, stylish deco-style building – in Auckland in 1974 according to one of a few short articles that have been written over the recent years. Although the electoral rolls always give the address as Onehunga, it was actually in Ellerslie – at the same address as their home. Then another source describes his Ellerslie studio as “pre- supermarket days”- so 1950s.

Innes Tartan fruit cordials 1956 Te Papa edit

Innes Cordials packaging, for C.L. Innes & Co. Ltd., 1956. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: ACA000672/003/0007.

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There were two children of the union with Olive, previously mentioned daughter Leigh-Ellen – and also Dean Bernard Roundhill – who born in 1953. Leigh-Ellen says “It is possible the studio became registered as an Enterprise in the 1970s – but was indeed up and running by 1958. I remember a great deal of the studio as it was a big part of my life; this is where I grew up. My first recall is during the construction of the studio in 1957. It was attached to the family home in Ellerslie. Still only crawling, I climbed over all the building materials being used – only to be rescued by Bernard who was two thirds up a two storey ladder at the time.

Lincoln Electric Race Track box by Bernard Roundhill EDIT

Lincoln Electric Race Track box, 1950s-1960s, image courtesy of Clayton Blackwood collection.

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The studio was part of my play ground; and I wandered fairly freely in and out, watching my father and all the other artist staff work. I studied Bernard doing his airbrushing – no questions (to be) asked, so I was very still and silent as I observed. I learned a lot from watching them all, taking up art myself eventually. I recall him doing the beautiful fruit and flower labelling for Wattie’s and Yates, and various jam brands as well. And of course his Vargas lookalikes, which hung on the back walls of the studio.”

Little Chief Socks Bernard Roundhill 1949 Te Papa collection

Design for Little Chief Children’s Sox packaging, 1949. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000662/002/0003

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As far as canned (and boxed) fruit and vegetable products, Roundhill was known to have worked on label illustrations for Wattie’s and Wyona (General Foods), Crest (Butland), OAK (Thompson and Hills), St. George (Irvine and Stevenson), and Kia-Ora (Whittome and Stevenson) amongst others from the late 1950s through to at least the early 1970s. He had a fairly distinct style and his work was much more polished than other illustrators due to his technique. He was probably responsible for the majority of these designs in the marketplace for at least a couple of decades. As well as can labels, the studio was producing designs for a wide range of products from puzzles, mobiles, and calendars to wrapping paper, chocolate boxes, magazine covers, stationery, food packaging, and board games.

Modern Aircraft Album  CEREAL FOODS (NZ) WEETIES VITA-BRITS KORNIES  RICE FLAKES1950S EDIT copy

Wonder Book of Modern Aircraft Album, issued by Cereal Foods (N.Z.) Ltd., around the mid 1940s. Private collection

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Clients of this period included Little Chief (children’s socks), Winstone’s Limited (building materials), seed packets for Yates and McKenzie’s Stores, and The Mirror magazine. He worked on Butland Industries’ Goldpack brand, as well as their fictional home economics rep Judith Ann Field, and mascot character Skippy the terrier for Champ dog food. Holdson, Lincoln, and Philmar (board games and toys), New Zealand Home Journal, Diamond cereals and pasta (Timaru Milling Company Ltd), The New Zealand Ministry of Tourism, Ballet Russe (makeup), DB Lager (Dominion Breweries Ltd), Innes (soft drinks and cordials), Bond & Bond Ltd (Choysa Tea), Dolphin (swimwear), Edmonds, and aforementioned Foodstuffs NZ Ltd brands. I am sure this is just a small sampling of companies he completed work for.
 

Oak - Orange Marmalade- Thompson and Hills - Mike Davidson - prob early 1960s prob Roundhill artwork

OAK orange marmalade can label, for Thompson & Hills Ltd., probably early 1960s. Image courtesy of Mike Davidson collection.

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Amalgamated Society of Carpenters and Joiners NZ Conference Chch Nov-Dec 1916 - Roundhill in it prob John William EDIT copy

Amalgamated Society of Carpenters and Joiners Conference, Christchurch, 1916. There is a Roundhill specified in the group, probably Bernard’s father John William – I am guessing middle of back row based on physical appearance. Image courtesy of Alexander Turnbull Library, Ref: PAColl-D-0423.

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However as his work progressed through the 1950s and the 1960s, the crafting of it became extraordinarily precise. The highly polished shapes and forms comprising his work were solid, smooth and soft cubist; reminiscent of Tamara de Lempicka’s celebrated Art Deco era portraits of European café society. The portfolio of images he created for Winstone, featuring the characters Willy, Lofty, Tiny & Droop are exemplary of this period.

Pin Ups - Bernard Roundhill copy

Left: “I Haven’t Got Much On Today”, 1950, Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000661/001/0006. Right: “Forgotten Something, Honey?” 1950-1951, Image courtesy of alisonmc on Flickr. Both likely calendar prints commissioned by L. R. Allen & Co., Ltd.

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In 1956 he designed his most famous illustration, the one that many people are familiar with – “Auckland in the Year 2000” – for Winstone’s, featuring streamlined, high tech craft whizzing between futuristic buildings of downtown Auckland, a feat of swooping late-Deco inspired line work exquisitely rendered to finished perfection with the airbrush by Roundhill. Interestingly, the illustration he is celebrated for was completely his own concept and creation, given carte blanche by the client to do whatever he liked to fill a double-page spread.

Rangitoto - Spaceport II - Auckland 2500 - The Ambassadors concepted 1960 completed early 1990s  Bernard Roundhill  Te Papa collection  copy

“The Ambassadors, Rangitoto Spaceport 11, Auckland in the Year 2500.” Begun in 1960, finished between 1990-1994. Image courtesy of Museum of New Zealand Te
Papa Tongarewa, Reg: CA000659/001/0002

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Also the influence of his early Scientology days, shine through in his work – in particular “The Ambassadors”, featuring space craft zooming over a futuristic Auckland harbour with Rangitoto looming in the background. The intergalactic pulp science fiction concepts, masquerading as religious tenets – of fiction writer L. Ron Hubbard who founded the movement – are obvious even down to the weird logo on the ship’s sail like a mutated cross between the Thetan and Illuminati symbols. This illustration somewhat mirrors the fable that Xenu brought billions of people to Earth in spacecraft resembling futuristic airliners, and stacked them around volcanoes. Still, they are rather visionary and you can compare them with what has come to pass in contemporary times and there are some remarkable features that have fortuitously become realties.

roundhill designs for Yates Seed Packets EDIT copy

Yates seed packets from the 1960s, Image courtesy of Sarah E. Laing collection, 44 Ways of Eating an Apple blog.  

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Roundhill, described as a quiet and withdrawn persona, had embraced the wacko cult in 1953, along with his wife of the time, during a period when he was, besides running the studio, deputy mayor of Ellerslie Borough (he had spent a number of years as a council member previous to this). An acquaintance who was teaching him the art of public speaking, passed him a book on the religion. He said of himself he “learned, through Scientology, to create art that could communicate to people….(through it I) received validation and learned to do it better and better.” The last part may have some basis in truth but the former is quite debatable since Roundhill had effectively been “communicating to people” very successfully through his work for a good twenty years before the religion ever came into his life.

skippy  - judith ann - ice cream baby - sanitarium bixies copy

Clockwise from top left: Portrait of Skippy the Dog,  for J.R. Butland’s Champ pet foods, 1950s, Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000672/003/0008. Point-of-sale advertising material for Sanitarium’s Bixies cereal.  Portrait of  Judith Ann Field, the fictional home economics rep for J.R. Butland’s Crest Foods, 1953. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000662/001/0004. Painting of baby with ice cream and dog, probably done for a magazine in the early 1950s.

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Along with gravity, communication and its language was a concept that fascinated him and he ruminated on often as he undertook his work – of which he had an extraordinary ability to focus on, to the point of being able to exclude everything else going on around him that may have been distracting. “When I’m doing artwork, there’s nothing else in existence as far as I’m concerned” he once said.

Teachatot Game by Holdsons 1960s-1970s retouched Bernard Roundhill

Holdson’s Teachatot game box for Thomas Holdsworth & Sons, issued 1961. Private collection.

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During the 1960s and 1970s, he was a very busy designer and continued to complete a huge amount of work. He may well have been the most prolific commercial artist during that time. Between commercial work that continued to flow in – he returned to his former Depression-era occupation of painting mystical and symbolic scenes on dark velvet; he had flirted with this style again in his spare time in the 1950s, making greeting cards.
His creations in this genre were fantastic, kitsch, and…pretty awful really – in fact so much so that I am not going to include a picture of one (it’s true what they say about not quitting your day job). For someone who had built a reputation for cheerful, colourful and glossy work, these tacky renderings of Kingfishers, sailing ships, woodsmen and deer were surprisingly dark and creepy. But really, when you look hard at the characters in his commercial work like his portrait of Judith Ann Field and others – there is something slightly unnerving about their glazed stares and sinister Stepfordesque perfection – like they are aliens that have been zipped into a full body disguise.

The Incredible Tale (Fisherman and Boy ) 1953 Bernard Roundhill Te Papa collection edit copy

“The Incredible Tale (Fisherman and boy)”, 1953. Image courtesy of Museum of New Zealand Te Papa Tongarewa, Reg:CA000661/001/0003

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The most famous design he produced from the studio in his long career, one that went around the world, over and over, was during this period – the Air New Zealand Koru which was apparently designed originally in 1965 when TEAL became Air New Zealand and looked to replace its Southern Cross logo with something new and innovative. The koru was first applied to the tail of Air New Zealand aircraft with the arrival of the DC-10 in 1973, and has remained in use ever since.
Leigh-Ellen recalls: “I was banned from the studio when they were working on this, which was created by (graphic designer) Ken Chapman. I reasoned my way around that, and I watched the development of the project which was very exciting. I saw a lot of confidential things go on during it.” Although Roundhill mostly gets complete and unquestioned credit for this design, it seems he only came up with the original concept that was repeatedly returned to the drawing board, re-designed, developed and finished by members of his staff.

In amongst this period of great success resulting in the zenith of his most famous design – was also a period of tragedy for him. In 1967 his mother and his father John William and Mabel Roundhill both died within the year (sister Mabel had passed away ten years earlier). Then in 1969 son Dean Bernard Roundhill was killed in a road accident with a motorcycle at just 16 years old.

Whittomes Kia-Ora Jam - whittome & Stevenson- Mike Davidson prob early- mid 1960s prob Roundhill artwork

Kia-Ora jam can label, for Whittome & Stevenson, probably early-mid 1960s. Image courtesy of Mike Davidson collection.

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Winstone by Bernard Roundhill from  Peter Alsop's book

Original artwork for Willy, Lofty, Tiny and Droop: Roofing Tiles, illustration for Winstone’s promotional book, 1956. Image courtesy of Museum of New Zealand Te
Papa Tongarewa, Reg: CA000659/002/0004

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However clients kept him occupied while he delegated jobs to a staff that swelled to as many as sixteen at times. As well as most of the clients listed of the 1950s, in the 1960s-1970s Roundhill added Peter Pan (ice cream and frozen foods), Air New Zealand, Robinson’s (cordials and baby foods), Jason Products (placemats and coasters) Blue Bonnet (spreads and jams), Wonderset (hair products) Yukich’s Montana Wines, Swiss Maid (dairy), Craig’s canned foods, sauces and jams (Butland Industries) and Qantas amongst his roster during this period. Initially he had started employing others post-war period to help with the more tedious jobs like lettering, but the studio, which also had the rare distinction of being independent from an advertising agency, produced a number of respected designers like John Woodruffe and Graham Braddock. It wasn’t until the mid to late 1980s that Roundhill finally dipped his toe in the digital world of production – converting the studio which previously had run without even a photocopier.

In 1988 Bernard Roundhill was presented with the Gold Axis Award by the New Zealand Advertising Institute, for excellence in advertising communication and craft excellence. At the time it was only one of three that had been bestowed.

Yates Garden Painting Book - New Gold Dream -Bernard Roundhill  - Phillip Matthews - Listener Apr 20-26 2002

The Yates Garden Painting Book for children, issued 1953, replete with evil gnomes to give you nightmares.

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After Olive died in 1984, Roundhill married for a third and final time – to Peggy Lee (not the celebrated crooner). Peggy was a widow who had one son from her former marriage. She also claimed she was a writer and director, as well as a “highly trained” scientology counsellor. Peggy was a few years behind Bernard, having discovered the religion in 1961 through the Dianetics book which was held at Auckland University. It was after his second wife died they found had their faith in common; whether they knew each other earlier on is unknown but highly likely. They soon sold the Ellerslie property and moved to a cottage in Torbay.

Air New Zealand craft with Roundhill's Koru design All rights reserved by dbcnwa flickr edit copy

Air New Zealand craft with the Roundhill Studio’s Koru design. Image courtesy of and © dbcnwa on Flickr .

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His relationship and union happened with Peggy very quickly – who was by all accounts a very charismatic individual with “enough energy to power the national grid.” Controlling and possessive – she essentially closed Bernard off into a spiritual bubble, alienating him from his family. Leigh-Allen says “…I became estranged until two weeks before he died. I was banned from retrieving any of my, or my family’s things, from the house after (Peggy married him). Peggy told a lot of tales and I think Bernard just gave up (fighting it).” One journalist described her style as “cheerful embellishment.” Apparently in her world the truth was highly negotiable if inconvenient – see earlier story about Bernard and the aeroplane, which may have had a vague basis in legitimacy – but was pretty far-fetched by the time she had re-styled it.

So devoted were they that by 1994, the couple moved to Southern California to teach and lecture on the religion. To say that a move to the other side of the world to establish a new life in his early eighties was risk-taking is an understatement – not only was he very elderly but Bernard was suffering from Parkinson’s Disease. The couple spent much of their savings trying to find a cure and when the money and will power ran out – they decided to go home.
By the early 2000s they had returned to New Zealand and were living in Mairangi Bay on North Shore, Auckland where Bernard indulged in his favourite pastime; gardening. Towards the end, Peggy undertook the administrative role for Bernard’s art studio, which seems to indicate he continued to work in some capacity – although seemingly he started wind down commissions in the early-mid 1990s when his illness got the better of him. Nevertheless, he had been kept busy work-wise well into his eighth decade.

Yates Seeds_350 Art by Bernards Roundhill EDIT

Yate’s seed packet designs, probably early-mid 1950s. Image from the “New Zealand In Bloom” exhibition, 2005, courtesy of Museum of New Zealand Te
Papa Tongarewa.

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Peggy had a scientology website, which was a joint undertaking also showcasing Bernard and his work. It has since gone out of commission – likely it went down because she died in 2006, the year following Bernard – and the hosting has obviously since expired. Bernard had passed away in 2005 at age 94; but before that Peggy had spent three years between 1999 and 2002 sorting his archives in preparation for offering the collection to a museum. The archive collection effectively falls into three categories: original finished art, commercial art products (such as posters and ephemera), and then Bernard’s reference material, including some by his contemporaries. Ultimately the body of work went to Te Papa where it remains today as an example of how he styled some of our most recognisable brands through the seven decades of his remarkable career. In 2005 they showcased some of it in a Richard Wolfe-curated exhibition “New Zealand in Bloom.”

Young woman hitching 1951-1954 Te Papa collection

“Young Woman Hitching a Ride”, 1951-1954. Likely commissioned by L. R. Allen & Co., Ltd. for a calendar. Image courtesy of Museum of New Zealand Te
Papa Tongarewa, Reg: A000683/001/0003

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When working in other styles and genres such as the cartoonish and quirky “Surfing Santas” design for wrapping paper of 1950 – Roundhill showed that he was perfectly competent in capturing action adequately (although, on reflection, it seems likely this was designed by an employee). Everyone knows I am a devotee of some of his work like his hyper-real illustrations for Holdson; however his irregularity in a stellar level of illustration across the board tempts me to dub him overrated in comparison to the international greats – for as innovative as he was – butted up against them he tends to regularly fall short in consistence as well as imagination.

INNES - C L INNES & CO LTD  Strawberry Milk Shake & Ice Block Flavouring Syrup  1950S or 1960s Te Papa prob Bernard Roundhill EDIT

An Innes syrup label for C.L. Innes & Co. Ltd., produced mid-late 1950s. Images courtesy of Museum of New Zealand Te Papa Tongarewa, Reg: CA000680/001/0004

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The majority of his work speaks little of New Zealand culturally in that unique manner that defines such things as Kiwiana, and as such cannot claim that differentiation from the international work of others that would really propel it into its own unique genre.
But this is what happens when an attempt is made to reframe commercial work as high art – a concept and distinction that Roundhill always stated he was indifferent to; it is voluntarily judged under the harsh light of a new work lamp.
More than anything his oeuvre’s real value is as a time capsule of product showcasing packaging and advertising that stretches nearly seventy years. Although inspired by Norman Rockwell and his luscious Coca-Cola adverts, amongst other celebrated illustrators – Roundhill never quite reached that level excepting some of his brilliant futuristic scapes and was rightly awarded for them; but as such he ultimately may have just been a big fish in a small retouched pond.

Thanks to: Bridget Simpson, Reference Librarian, Central Auckland Research Centre, Central City Library. Jennifer Twist, Archivist, Museum of New Zealand Te Papa Tongarewa. Leigh-Ellen Roundhill, Grant Cathro, Peter Michel, Lemuel Lyes of History Geek and Mike Davidson for interviews, images, and assistance with research.

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All content of Longwhitekid copyright Darian Zam © 2013. All rights reserved.

Flights Of Fancy : Alison Fyfe

In Alison Fyfe, board games, Card games, commercial artist, Kiwiana, The Sunshine Club on August 3, 2013 at 10.46

New Zealand Birds Snap - Alison Fyfe - box front copy

The exterior design of the snap set box, believed to have been designed in the first half of the 1950s.

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A Kakariki with a parasol balances on a tightrope. A jaunty Pukeko wobbles on shiny leather boots with his hunting gun; and a studious, spinsterish White-eye in perky red pumps shows off her frock creations in an atelier. I have wanted to get this card set for a very long time because I love the wonderful, whimsical interpretation of native New Zealand birds. They are a unique rendering of something completely endemic to the country – and in that sense, this item qualifies as true Kiwiana.

New Zealand Birds Snap - Alison Fyfe 1 Kiwi Bob

This set of 36 cards with nine different designs come up for sale  perhaps  every couple of years at most – and are hard enough to get, especially a complete set –  that they were included in a rare book auction earlier this year.

New Zealand Birds Snap - Alison Fyfe 1 Clarey Clown

New Zealand Birds Snap - Alison Fyfe 1 Miss White-eye

Although Alison Fyfe’s name is boldly emblazoned on the box – next to nothing is available on her life before or after this game was produced, so we do not know whether she perhaps had a career as a commercial artist (highly likely) or designed any further products for anyone else. No manufacturer is noted on the box, so it is possible they were even produced independently for sale – her father and brother were lifelong commercial travellers. However a card inside makes mention of another Happy Families game of animals in fancy dress, so we can assume she did illustrate at least one other, which has not turned up yet that I know of – but someone must have one somewhere, and I would love to see it eventually.

New Zealand Birds Snap - Alison Fyfe 1 Bell Bottom Joe

New Zealand Birds Snap - Alison Fyfe 1 Peter Pukeko

Alison’s grandfather Robert Fyfe originated from Tullibody, Clackmannanshire, Scotland. He married New Zealand-born Annie Clark in Kakanui, near Oamaru in 1886 where he had been settled for at least a couple of years beforehand. This was a heavily agricultural area with rich volcanic soil and a busy port. The couple remained here until at least 1890, but by late 1891 the family were living at Hope Street, central Dunedin. By late 1893 were back again at their Sea View Villa property at Kakanui.

New Zealand Birds Snap - Alison Fyfe - box flattened copy

Flattened snap set box showing front and back, and instruction cards – indicating that at least one more set was designed by Fyfe.

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New Zealand Birds Snap - Alison Fyfe 1 Pigeon Mayor

In the 1910s, the Fyfe family were living in Mornington, at 1 Eglinton Road to the south-east of the Dunedin hub, where they remained until at least the mid-1920s. The couple had five children – and Alison’s father was Robert Edgar Fyfe (1893-1970), who was single at the time he enlisted in WWI, with the Otago Infantry Battalion and left for Suez, Egypt in October 1914. By June 1916 he had been wounded for a second time and again chose to stay with his unit. At this point he had been promoted to Company Sergeant-Major. By November 1918 he was promoted to second lieutenant, for conspicuous gallantry and good leadership. the London Gazette, of 7 November, 1918 notes he “…led his platoon with great dash on the flank of the enemy, throughout operations he displayed great courage and qualities of leadership of a high order.”

New Zealand Birds Snap - Alison Fyfe 1 Tui Teacher

At some point between 1919 and 1922 he made his way to Auckland, where he met and married Jessie Bruce Buchanan (1899-1974) in 1923, and in the late 1920s they were residing at Saltburn Road, Milford with Robert working as a salesman (he continued to work in this field for the rest of his career). The family settled on the North Shore of Auckland near Jessie’s parents who had their homestead “Whare Oki Oki’ in Clifton Road. Alison was born in 1927, and also had one younger brother – Robert Bruce Fyfe (1930-2007).

New Zealand Birds Snap - Alison Fyfe - Fanny Ballerina

She attended Takapuna Grammar School in Belmont, where the family moved in the early-mid 1930s to Harrison Road (they stayed here until the mid 1950s). She won a cup in the swimming carnival of February 1942, but out of the pool Alison’s artistic talent became apparent early -winning her in December of that year the headmaster’s special prize for drawing. She had previously entered a number of painting competitions as a youngster – amongst them the “Seen In a Woodland Glade ” competition in which she was awarded a green certificate in March 1939, but prior to that she was a prize winner in the Auckland Star’s “Valentine Painting” competition, of February 1939.

New Zealand Birds Snap - Alison Fyfe 1 Percy Penguin

Most telling I thought, was her membership to The Sunshine Club. I am not sure exactly what it had its basis in – but it was likely a social group of the sort that was often formed around popular radio shows of the time. Alison joined the Karakas of Takapuna faction. Other sub-groups of the time were the playfully named “Kowhai Kingfishers”, the “Cuckoo Club”, “White Feather Clan”, the “Silver wings”, and “Parakeet Club”, amongst others. I have no doubt this later influenced her fanciful ornithological illustration work. There are also strong influences from Avis Acres’s work; the author of the Hutu and Kawa series of children’s books of the Fifties – with their exquisite illustrations of birds and their humanesque activities and adventures. Some comparing the two may dub Fyfe a second rate version; however I don’t entirely believe this is the case. Fyf’e’s work may not have been quite as skilled or finely rendered- but both are fairly different in approach, in that Acres focussed on a completely natural, contained fantasy world – whereas Fyfe’s concepts were more pop workaday observations with the natural passing into the man-made realm and being placed in human situations.

Winning Hearts competition EDIT  copy

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Fyfe wins one of the prizes in the Valentine Painting competition, Auckland Star,  22 February 1939. Courtesy of the National Library of New Zealand.

 

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Alison Bruce Fyfe appears once in the electoral rolls living on the North Shore of Auckland in 1949, living at 7 Harrison Avenue with her parents. In 1954 Robert and Jessie have moved to Walter Street, Hauraki, North Shore, Auckland – and Alison is no longer with them. The only further hint on her life is a possible match in Australian records of a Miss A B Fyfe, the correct age, leaving London port and arriving to Melbourne in 1952 – it’s likely that as so many girls of that era did, particularly those with a creative bent – she went off to do her “grand tour” of Europe.

New Zealand Birds Snap - Alison Fyfe - back  copy

This design of an adventuring Kiwi in a hat features on the reverse of all the cards.

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And then, she disappears from the records, likely having married. Without being able to find any information on her marriage due to privacy, it’s unlikely we will ever know anything further. It was common for artists to use a nom de plume, especially for women who had established a career before marriage and the inevitable surname change. However the fact that she used her maiden name means the cards were likely produced in the first half of the 1950s. In conclusion, I know far more about Alison Fyfe’s family than I know about her work. Maybe a relative, or someone else that knew her – will put their hand up in time.

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All content of Longwhitekid copyright Darian Zam © 2013. All rights reserved.

If It Ain’t Broke: Teachatot

In board games, educational toys, Holdsons games, Teachatot on February 3, 2013 at 10.46

Teachatot Game by Holdsons 1960s-1970s CROPPED

This is another recent Trade Me purchase. It was always my aim, when I started out, to share images of stuff I have acquired rather than writing long-winded articles about defunct foodstuff businesses. With a very busy year ahead – there will probably be more of the former than the latter – so here goes.

I have been considering re-buying Teachatot for quite a while since I’ve always loved the crisp, colourful retro graphics – and I’ve used elements of it a few times in my work over the years. It is getting quite hard to come by. I had a box lid in my archive but it was kind of creased, ripped diagonally through the middle with a chunk missing. All of the sides had all come off, it was quite faded and I only had two of the 96 game pieces left. In other words, completely trashed.

Teachatot Game by Holdsons 1960s-1970s EDIT 1 copy

I had this as a child and played with it often in the very early 1970s. Like anyone I had my favourites in the set which were the goldfish, moth, and clown. So it has fond memories amongst games like Junior Scrabble, Mastermind, Chinese Checkers, Old Maid, Monopoly, Hey Hey Witch Way?, Cluedo, Mystery Date, Battleships, Snakes and Ladders, Connect 4, Operation, Destination Moon, Ludo, Pick Up Sticks, Jack Straw, Haunted House, Twister, Yahtzee, Hangman, Slapstick, Barrel of Monkeys, Simon Says…and the list goes on.

Teachatot Game by Holdsons 1960s-1970s  (12)

Luckily the list did go on as they were usually requisitioned on rainy days indoors and given a thorough work out from the beginning of the list through to the end. Some of these are now very desirable to collectors like aforementioned Witch Way?, Simon Says and Haunted House, as well as Creepy Critters and Dark Shadows to a degree. Although as an educational tool for young kids, Teachatot doesn’t really fit into that classification of board games that are suitable for older children but it tends to get lumped into this category not being a toy either.

Teachatot Game by Holdsons 1960s-1970s  (9)

It was first produced by Holdson in 1961, and was probably bordering on dated-looking already when it came out – and I don’t think they changed the design for a good twenty years. It seems to be unique to New Zealand, even though it looked just about as 1950s-era American as you could get. Occasionally they crop up in Australia but I am fairly sure it wasn’t really a thing there.

Teachatot Game by Holdsons 1960s-1970s  (7)

Certainly by the late 1980s it was so out of step as to be laughable. The cover was updated (but not the game pieces) to look like something that was issued by the Burda art department circa 1979 . This game was still in production, now 144 pieces, in the first half of the Noughties albeit with an updated cover, if you can call something that looked like it was designed by Mothercraft circa 1984. Yup, I have not much good to say about everything after the original – they just never seemed to get it right.

Teachatot Game by Holdsons 1960s-1970s  (8)

It now seems to be out of commission permanently in the last few years with sites selling the game last updated between 2005 and 2009 all saying it is out of stock. I guess anything without slutty-looking brats or ultra violence and crime isn’t really in fashion any more. Even my niece needs not one, but two iPads. At the risk of sounding like a fuddy-duddy, what happened to the good old days when a piece of card, some game pieces and a set of dice were adequate entertainment?

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All content of Longwhitekid copyright Darian Zam © 2012. All rights reserved.