longwhitekid

Archive for the ‘Chicken Chips’ Category

from Trashed To Treasured

In Chicken Chips, ETA Foods, Grocery Archaeology, Snack Foods, Supermarket Anthropology on January 3, 2011 at 10.46

This is as good an example as I can show of how I go about recovering artwork for long-lost household product, when there isn’t a lot to work with. Last week I found this wonky photo – not even the original poster – with some of the old ETA products from my childhood; only a fragment of the chicken flavour chips package, and it was hidden behind the others.

I really loved this even back in the day as it was already retro-looking then, having not been revised for a very long time, or at least – very out of step with the current graphics trends of the 1980’s. I wasn’t able to find any references at all which I thought was amazing for such a popular product over the years. So with a lot of work with Adobe programs, and some imagination as well,  I was able to reconstruct the design.

ETA chicken chips bag reconstruction smaller WATERMARKED copy

Note: Due to repetitive theft by those who take my intellectual property from this blog without my permission, and reproduce it as merchandise for sale on sites such as Ebay, Redbubble and Trade Me,  I have now watermarked this image. If you are interested in purchasing merch of this image you can head to my personal Redbubble store.

I’m not sure about the vignette that says “tasty” – I can’t at this point in time find out what the word was – so until the moment comes I just used creative license. So it’s not 100% accurate but I am pretty happy with the results!