Archive for the ‘Frosty Boy’ Category

More Ice Age Than Frosty

In Dairy Products, Desserts, Frosty Boy, Ice Cream, Tip-Top on July 7, 2011 at 10.46

tip top tub boy SMALLER WATERMARKED copy

Note: Due to repetitive theft by those who take my intellectual property from this blog without my permission, and reproduce it as merchandise for sale on sites such as Ebay, Redbubble and Trade Me,  I have now watermarked this image. If you are interested in purchasing merch of this image you can head to my personal Redbubble store.

Something very interesting came to light a few days ago when fellow collector and Flickr member Steve Williams aka stevepwnz uploaded an ice cream cup from part of his collection, an old Tip-Top container featuring a character that I’ve never seen before, certainly it wasn’t widely used that I am aware of.


I’ve recreated the graphic as best I can from the photos, which he very kindly put up an extra of – after I requested I’d like to see more of it.
It immediately struck me of the similarities with the famous Frosty Boy brand character. We had a brief discussion opining on the resemblance between the two.


Note: Due to repetitive theft by those who take my intellectual property from this blog without my permission, and reproduce it as merchandise for sale on sites such as Ebay, Redbubble and Trade Me,  I have now watermarked some images. If you are interested in purchasing merch of my designs you can head to my personal Redbubble store.

Frosty Boy resonates with most New Zealanders of my generation as a brand they remember well from their childhood, but in actual fact Frosty Boy is not really a Kiwi – he was created in Australia in 1976. I mentioned recently that there are quite a few “cross-overs” in the Australasian market. Frosty boy remained as an Antipodean whole until Bonlac purchased the company from Australian Dairies in the 1990s and split it across the two countries.

The logo has changed very little from inception. Here’s a piece of a milkshake cup I cut out and kept from the late 1980s. The brand is still going strong today and the product range has expanded to include a surprisingly large selection: frozen yoghurt, milkshake syrups , toppings, analogue cream  (layman: mock) powder, Belgian chocolate powder, Chai Latte, slushies, gelato, gourmet syrups, Frappés, jellies, cones, as well as of course their famous soft serve ice cream.
Given the retro/rocker stylings I always assumed, by the time I was aware of and appreciated such things in my late teens, that Frosty Boy was much older than he actually is -from circa mid 1950s to mid 1960s I imagined. But in fact it would have been inspired, like products such as “Fonzies” (see previous post) to cash in on the mid seventies revival heralded by “Happy Days” and “Laverne & Shirley”.
side by side comparison SMALLER WATERMARK copy

Let’s compare the two characters side by side shall we? Hmmm. Interesting.
I definitely think that this Tip-Top cup is the real deal from the first half of the 1960s though, so it preceded Frosty Boy by quite a few years at the least.

Do I think that the Frosty Boy character was an entirely original concept after seeing this? No, I don’t. There’s just too many similarities for it to be a coincidence.

Addendum September 2011: Interestingly, it has come to my attention via a museum that a New Zealand  ice cream concern named Barlow’s was first using the slogan “Often Licked, Never Beaten” probably in the 1930s. It was then used by the Dunedin-based Royal Ice Cream Co. in the 1950s. It‘s  also recalled it was perhaps used by the Snowdrop Ice Cream brand  in Dunedin in the 1950s (possible, but doubtful). This  was later picked up and used by Tip Top for a time – probably by way of Royal brand which it acquired (along with every other Kiwi ice cream business that didn’t just eventually fold under pressure from them). Now synonymous with the Frosty Boy brand. Yet another “coincidence”? 


Easy Clean Up

In Cleaning Products, Easy Boy, Easy Ltd., Frosty Boy on January 19, 2011 at 10.46

The “Easy boy” logo is to me one of the best company product  logos of that particular vintage genre which has now been gone over a few times.  It has never been picked up on in any of the books covering the topic of Antipodean brands and trademarks to date. Books  such as “Well Made New Zealand: A History of Trademarks ” by Kiwiana popular culture and collectibles guru Richard Wolfe have for some reason  omitted it.  Well, that’s what I’m all about here, as well as the popular, I love the “passed over” as well as unsung even more!

The perky marching band boy-inspired cartoon bears striking similarities to Frosty Boy (we’ll get to him later in the year); – either perhaps by the same designer , or the later refinements inspired by the soft serve icon (the Frosty Boy logo was designed in 1976; I always assumed Easy boy dated back to the fifties, but the company was actually founded in 1961). It’s not out of the question that they were whipped up by the same person, anyway.

From humble beginnings, Easy Ltd., who manufacture various industrial grade cleaning products, has grown to be one of the biggest family owned businesses in it’s field and is still going strong today; seemingly operating out of the same small  New Lynn, Auckland premises where I snapped this photo of the hand-painted “original” on the glass office front door in 1988. Well, I bet that isn’t there any more (and I hate to think what happened to it) , but I was able to lift the marginally altered and polished version of the logo from their website at very low resolution, and recreate it. Good to see some things just don’t go changing…not everything has to.