Archive for the ‘Kiwi Classics’ Category

Sweet Little Lies: The Curious Sally Lunn

In Antoine Careme chef, baked goods, Baking, baking nostalgia, Borwick's baking powder, Boston Bun, Chelsea Bun, Classics, Finger Bun, Kiwi Classics, Lane's bakery, London Bath Bun, Marie Byng-Johnson artist, Sally Lunn, Solange Luyon baker on January 30, 2013 at 10.46

boston bun

Sally Lunn aka Boston Bun, image courtesy of and © Full Little Tummies blog.


A friend turned up to stay for a couple of days, toting a pile of goodies for me – including a stack of early 1970s Woman’s Weeklies. In between reminiscing over the ads – the conversation quickly turned to fondly remembered baked goods of yesteryear – in particular from the Lane’s bakery chain including the classic crescent rolls and of course the ubiquitous Sally Lunn. (Lane’s was founded in the 1900s and, based around the central and north area of Auckland – had stores in Takapuna, Milford, Devonport, Browns Bay, and Greenlane – going out of business around 1979, according to records). I wondered out loud if the Sally Lunn was as uniquely New Zealand as I assumed it was – and imagined that like most of these classic Kiwi things from the Boomer and X generation I investigate – there wasn’t going to be any documentation on the actual origins to be found. Before I knew it my curiosity was piqued. DARJEELING SALLY LUNN Evening Post  26 November 1881 Page 4 edit copy - Copy

 The earliest publishing in a paper of the recipe for Sally Lunn. Evening Post, November 1881. I don’t know what is particularly “Darjeeling” about this bizarre styling of the recipe or what “burra consomah” means ( or even what language it is, one could assume it is Bengali, but apparently not). Courtesy of the National Library of New Zealand.


Was there an interesting story there, or any story at all? And was Sally Lunn actually ever a real person ? Most importantly, was it a Kiwi creation we could claim as our own? Well, sort of to the first question, likely no to the second, and it seems a yes to that last one. The traditional Sally Lunn actually has its origins in Europe (likely France), and the “official history” is surprisingly well documented in that it is repeated in slightly different variations all over the place. In fact the house with the original bakery where it was supposedly created, going back to 1482, still stands in Bath, as a museum and eatery. Pink Boston Bun copyright Leigh C Russell, Rushleigh The At Home Chronicle 1

Pink Boston Bun, courtesy of and © Leigh C Russell, Rushleigh The At Home Chronicle blog.


However the Sally Lunn that we are familiar with today has absolutely no resemblance whatsoever to what is considered the rather humble, genuine and quite particular British one. The original Sally Lunn, aka the Bath Bun, is a large, plain, almost saucer size bun (it looks a lot like a Wimpy burger bun to me) and similar in texture to brioche – which makes sense since apparently Solange Luyon was a French Huguenot refugee whom, escaping protestant persecution in her home country, arrived to Stuart period Britain in 1680 and found work at the bakery in Lilliput Alley (now North Parade Passage) – starting as a street hawker for the business. Soon enough her creation became a popular delicacy eaten with sweet or savoury accompaniments and she was relegated to the bake-house full-time to do what she did best. Pak N Save Boston Buns copy

Boston Buns in a Canterbury PAK’nSAVE. Image courtesy and © testpatern on Flickr.


Anyway, opinion from historian quarters seems to be that this story – and the one about her original recipes being found hidden in a secret cupboard during renovation – is a bunch of hooey and there’s no proof that Sollie or her stashed scribblings ever really existed. Stories coming out of the museum wildly differ . One is that the secret recipe is locked away with the original house deeds. Another is that they were conveniently lost by an owner when the need arose to produce them. Not to mention that the cast iron stove they claim she cooked on – would not have existed – and therefore have not been in use until around 1800 when they were invented. It is suspected that the whole thing may be no more than a fanciful story created by artist Marie Byng-Johnson to create a bit of publicity (and ergo, cash) when she bought and renovated the building in the late 1930s and relaunched it as a business. In other words, “totally bogus” as my friend with the Woman’s Weeklies would offer. rmballde flickr retouch desat

Sally Lunn’s House and Museum. Image courtesy and © rmballde on Flickr.


Another part of the apparent saga is that French chef, Antoine Careme who was the Prince Regent’s chef for a short time in Britain , cosied up to Sally and stole off with her bun recipe, transformed into a teacake which he renamed and presented in his home country as the Solilemme. Now I really think this one is nonsense. I doubt the French would steal gastronomy from the English! However the Solilemme, or Soleil et Lune (Sun and Moon Cake), does sound a lot like “Sally Lunn” when called out – so you can imagine that, in a similar fashion to my story a while back on how Hokey Pokey got it’s name through verbal distortion, it became what it is today via bad pronunciation, laziness, and lack of attention to detail. When in doubt – dumb it down. FAMOUS FOODS HISTORIC DELICACIES SALLY LUNN Auckland Star 8 July 1933 Page 14 edit edit copy

The Dalmer version of the Sally Lunn story – in which she’s never mentioned as being French. Auckland Star, July 1933.Courtesy of the National Library of New Zealand.


Regardless, the variation of the story with the poor put-upon foreign émigré and her white cloth-covered basket trolling the alleys is the most popular and has now entered common vernacular as “the real deal” well and truly – there is no going back. Sally undoubtedly had perky buns, but for all the tale’s persuasive cutesy charm she may have been an unattractive, foul-mooded old harridan – and possibly even the very individual that locked the baker apprentices in a cupboard (according to a museum sign). And maybe not French at all. EVERYONE KNOWS WHAT A SALLY LUNN IS Wanganui Chronicle27 January 1912 Page 11 Dalmer Story

The Dalmer version of the Sally Lunn story – in which he writes a song about her that becomes popular and makes a fortune off buns and music royalties. Wanganui Chronicle, January 1912. Courtesy of the National Library of New Zealand.


To prove a point – the histories of her and her tasty creation I found in early New Zealand newspapers even wildly differed by a century. However in my experience, there’s usually a scrap of truth nestled in the origins of a ludicrous-sounding story somewhere. Like most legends that get passed from one source to the next they change dramatically in the re-telling and are embroidered upon or adjusted for maximum palatability until they barely resemble the original (basically, the main theme of this whole article). All that aside, as Diana Vreeland was known to have said – “it is permissible to lie if it makes the story more interesting.” I can’t see a problem. Sally Lunn's house Lilliput Alley

Old Lilliput Alley sign in Sally Lunn’s House and Museum.


From my research this story was being perpetuated in print in New Zealand as far back as the 1870s that I can find – disproving the theory that Byng-Johnson came up with it, at least – on her own – but no doubt gave it an almighty shove. However it is not the only story around if one cares to look into it a bit more. The bottom line is that a reference to the Sally Lunn did not appear until a century after they say she started making them (Dickens then mentions them in a short story in 1812), and published recipes following from the 1830s. By the 1870s the treat had been immortalized in song in the comic opera “The Sorcerer”“Now for the muffins and toast, now for the gay Sally Lunn… the rollicking, rollicking bun…” So how did it metamorphisise from a fairly plain roll into a frosted, baroque fruit bun, more reminiscent of Easter on steroids – and more to the point -why? Sally Lunn - Clutha Leader - 16 May 1890 - Page 3 copy

Sally Lunn recipe, Clutha Leader, May 1890. Courtesy of the National Library of New Zealand.


The very earliest actual recipe I could find published in a New Zealand paper named “Sally Lunn” was in 1881. I am sure there are no earlier ones, since the first Aotearoa-published cookbook was 1887. Telling is a recipe given of April 1882 which begins by stating – ” The original and only genuine Sally Lunn is made thus…” insinuating that the tradition had already been corrupted by then. Another in the Otago Witness of October makes mention of the use of baking powder in the “so-called “Sally Lunn ” having little in common the genuine article…”  Certainly through the 1870s the Borwick’s company were captalising on the new-fangled chemical cooking assistance – by recommending use of their product to make them. By the 1910s the traditional Lunn seems to have fallen by the wayside. A newspaper recipe of 1916 describes it as ” a very old world dainty, now scarcely ever seen on our tea tables”, denoting that the original version had truly gone out of fashion by then. By the 1930s and on they are considered a retro curiosity, an Australian article of 1947 now describing it as a “food oddity.” Like New Zealand, there was a history of recipes along similar lines of the traditional version in that country – as well as in the U.S. where Sally Lunn was published as a recipe from 1845 onwards – first adopted by the Quakers and eventually the bread with a slight modification, became a somewhat Southern tradition. A New Zealand recipe of 1882 mentions it as “(the) genuine (recipe), as made in Virginia kitchens”, insinuating it originated there. At least they got it right in that it was the correct, traditional recipe even if their geographical history was shonky. Sally Lunn co Jocelyn at wwwmamasstylecom copy

Home-made Sally Lunn. Image courtesy and © Jocelyn at Mamas Style blog.


In summary, in not one recipe between the 1840s and the 1940s – anywhere in the world – are dried fruit, coconut or even icing mentioned. And at no point has someone taken a look at the (now considered classic) New Zealand version, stuck their hand up and said – “hey, this thing is NOT a real Sally Lunn”, except for Virgil Evetts who wrote along similar lines in his entertaining article “Sally Lunn, Moon & Sun”  here, questioning just about all the same things that I am now. The New Zealand version is a doughy fruit-studded round or log with thick white or sometimes pink icing spread generously over the top – finished with lashings of desiccated coconut. Sometimes food colouring is even added to the dough to make it pink in hue. At the tuck shop they were usually shaped in long finger buns for individual serving convenience. Something similar – iced, coloured and flavoured was known as the London Bath Bun and had developed in England over a number of decades – except in New Zealand of my youth it was called a Chelsea Bun and was quite a separate thing from the Kiwi Sally Lunn – being a flat, sweet spiral with currants and pink icing glaze. It was flavoured with cinnamon , and there was no coconut. The description, noted by the late 1970s at latest, sounds in theory very similar to the Sally Lunn of Aotearoa we are familiar with from our youth – yet is not the same thing side by side at all – the classic British iced finger bun is more similar to the New Zealand Sally Lunn as we know it. THE REAL AND GENUINE SALLY LUNN Otago Witness - 8 April 1882 - Page 28 - Home Interest edit

Original and genuine Sally Lunn recipe, Otago Witness, April 1882. Courtesy of the National Library of New Zealand.


I was really hoping that the Sally Lunn was something that Aotearoa had taken from England and run with – but there doesn’t seem to be much evidence of any relation. It’s more likely that it is simply what is called a Boston Bun – ” a large spiced bun with a thick layer of coconut icing, prevalent in Australia and New Zealand. Traditionally the bun contained sieved potato, and sometimes raisins. It is served sliced, to accompany tea. The origin of the name is unknown. In New Zealand they’re often called a Sally Lunn, especially in the North Island…”, according to ever-reliable source Wikipedia. SALLY LUNN SONG ALICE MAY IN OPERA THE SORCERER   Auckland Star 17 January 1878 Page 3 1

Sally Lunn song from the comic opera “The Sorcerer.” Auckland Star, January 1878. Courtesy of the National Library of New Zealand.


Many of the recipes include mashed potato, which was frequently used to bulk out baking during the years of war time rationing. I started to develop this tenuous theory around war time restrictions in effect having to do with the modifications to the Sally Lunn that stuck, and compensations that were elaborated on – but doesn’t really account for the addition of sugar (of which only half the usual amount could be used by commercial enterprises at the time), dried, fruit, coconut, and heaps of butter, or even vegetable fat – all which would have been considered hard-to-get and/or luxury items that were limited as late as 1950. That said I could not find a single reference to the Boston Bun before the end of WWII. Pink Boston Bun copyright Leigh C Russell Rushleigh The At Home Chronicle 2 copy

Pink Boston Bun, courtesy of and © Leigh C Russell, Rushleigh The At Home Chronicle blog.


All the contemporary recipes for Boston Buns I found do actually accurately resemble the Sally Lunn we know today (sugar, raisins, currants, icing, coconut) more than the British article ever even vaguely did. The Boston Bun has no relation to Boston, Massachusetts, in the United States that I could find, (I checked with a U.S. born and bred chef friend who has a penchant for the trashy and pop and she had never heard of such a thing) nor does there seem to be any association with Boston, Lancashire, anything in the history to hint at it, or a recipe for a British “Boston Bun” . However I did find some references to Australian recipes and I will make an assumption that the Boston Bun actually IS unique to Australasia and was probably developed in the 1950s or 1960s. Who came up with it and why they named it as such – we will likely never know. SALLY LUNN TEA CAKES Maoriland Worker 28 June 1916 Page 3 copy

Food fashion of yesteryear: Maoriland Worker, June 1916. Courtesy of the National Library of New Zealand.


The curious Lunn; a beguiling bun. In summary it turns out it is essentially not much more than the Boston renamed – probably because it sounded cute to school kids and rhymed with its namesake. Intrinsically Kiwi? It seems so, as long as you can ignore the fact that someone with a complete failure of their imagination named it after something that already existed and which had no resemblance to it – which is just irritating and rather stupid, not to mention misleading. And not so much “old school” it seems, if you are prepared to look further back than a couple of generations. So you can lower your napkin to half mast on the great history of the old treat. Regardless, it still brings back fond tuck shop memories for many though. wwwfoodloversconz virgil evetts copy

Sally Lunn, courtesy of and © Virgil Evetts, foodlovers.co.nz.


Update, mid June 2015: A major breakthrough in the post 1940s  Sally Lunn story reared its  coconut-sprinkled head in the form of  some recipes from  one of the many  tomes issued by Maude Basham over the years. The ‘Aunt Daisy’s Favourite Cookery Book’ which was first printed 1952 by Whitcombe & Tombs (and re-issued for a number of years following) contained two recipes. One was ‘Sally Lunns with Baking Powder’ and the other was ‘Sally Lunns – Real.’  I haven’t seen the actual recipes so I have no idea what the difference was between them. Also, there was no recipe provided for  ‘Sally Lunns – Unreal’, which  is, ironically, a truthful statement, and may also have provided more clues. 

But more significantly, this advert dated  December 1952 from the Pahiatua Regent Theatre Film Schedule , which was printed regularly and distributed to every home in the district, funded by the local business advertisements within, shows that  the local home cookery had probably been making them for some time. We can assume this was before  Aunt Daisy got around to it in an official capacity by putting the recipe in print. 

Pahiatua Regent Picture Theatre film schedule   printed on card  posted to every home Paid by these ad placements Dec 1952


a All content of Longwhitekid copyright Darian Zam © 2013. All rights reserved.


Tasteful Transformation: Tip-Top’s TT2 and Moggy Man

In Dairy, Dairy Products, Desserts, Frozen Foods, General Foods Corporation (NZ) Ltd, Ice Cream, Kiwi Classics, Longwhitekid merchandise, Moggy Man, Moggy Man TT2, Tip-Top, Tip-Top Popsicles, TT2 on April 17, 2012 at 10.46

Tip-Top Moggy Man sandwich board sign 400 dpi A3 size WATERMARKED copy

Note: Due to repetitive theft by those who take my intellectual property from this blog without my permission, and reproduce it as merchandise for sale on sites such as Ebay, Redbubble and Trade Me,  I have now watermarked this image. If you are interested in purchasing merch of this image you can head to my personal Redbubble store.

Here’s a recreation of a tatty Moggy Man sandwich board sign for a dairy business,  below, which came up for sale a couple of weeks ago and sold for over  350 dollars; he was the character representing a long gone Tip-Top brand which was shelved in the early 1970s – now it seems highly desirable to collectors.

I’ve already made my way through half of what will no doubt be a significant article on Tip-Top to be published sometime in the next few weeks, so I’ll just give you the bare bones background here.

TT-2 registered trademark, circa 1957


Tip-Top was the brainchild of two friends, Albert Hayman and Len Malaghan who decided to open an ice cream parlour. The first one was in Manners Street, Wellington and threw its doors open in 1936. Such a success it was – that within just a couple of years they had a string of them dotted around the lower half of the North Island and the top of the South.

TT-2 Moonraider POS poster for dairies, circa  1967, courtesy of Fonterra’s Tip-Top archives.


By 1938 they had officially formed a company and were manufacturing their own product. The rest, as they say in the tired old world of cliché, is history – and today it can truly be considered one of few truly iconic brands – in fact they are celebrating their 75th birthday this year.

 TT-2 wrapper, early-mid 1960s, courtesy of Fonterra’s Tip-Top archives.


With somewhere near fifty million litres of ice cream being churned out annually ( literally as well as figuratively), dozens of products on the market and selling internationally – the business ,now under the jurisdiction of Fonterra Co-operative Group, shows no sign of fading away by any means. Not bad going for a company that started out as one milk bar, with  an ice cream confection named after a cow (the Topsy, which is still on the market today).

 TT-2 wrapper, early-mid 1960s, courtesy of Fonterra’s Tip-Top archives.


Moggy Man was a Tip-Top brand that began life around the late 1950s as the extremely successful TT-2 ice block – one of the earlier Tip-Top brands that were considered a “novelty” line at the time – that said, anything that wasn’t cone ice cream was considered as such. It was an abbreviation of Tip-Top (TT) with a “2” which indicated it’s relegation to second tier product as it was an ice confection – whereas everything else at the time contained  a degree of dairy; mainly cream.

 TT-2 Moonraider wrapper, early-mid 1960s, courtesy of Fonterra’s Tip-Top archives.


Many baby boomers recall their childhood and fondly remember the TT-2 range in uncomplicated flavours like orange, pineapple, raspberry, coca cola, lime and lemonade – a reflection of simpler times in sunny summer days. By the early to mid 1960s the more sophisticated themes and flavours of Pineapple Pole, Jaffa Dip, Banana Shake, Raspberry Dazzle, Squidley Twin (an Octopus theme in two flavours), Sweet Orange, Milkshake, Hokey Pokey, White Lemonade, and Moonraider were being tried out on the more adventurous tastebuds of the public.

 TT-2 wrapper, early-mid 1960s, courtesy of Fonterra’s Tip-Top archives.


Sometime around the end of 1967 or so, the character had been introduced to make a conglomeration “Moggy Man TT2”, a “space-shaped ” ice (not as interesting as it sounds) with milk and extra sugar added – and new varieties to go with this revamped theme of Sunspot, Meteor, Lunar, and with the former Moonraider continued.

Moggy Man TT2 wrapper, circa 1968


By 1968 the old part of the name had been completely resigned to the scrapheap and the character stood alone as a brand with the space motif continued in varieties like Star Strobe, Red Rocket, Concorde (orange and lemon), Astro Flash, and Zero X .

Moggy Man TT2 wrapper, circa 1968


However he seemed to be fizzling out and the last ad I’ve seen in the early 1970s shows basic raspberry, chocolate, lime, and orange milk ices in the range. He must have vanished into a black hole soon after – I suspect he was gone by 1974. I  certainly don’t remember Moggy Man being around – and he was eventually replaced a few years later by the Popsicle range – “coolest band in the land”. They weren’t really…the whole “ice lolly as faux rock star” campaign and branding was kind of tacky. Bring back MM, I say – he was much neater!

 I found this document for the Moggy Man character being registered to Peters Ice Cream of NSW, circa 1968. I don’t understand what this is about or why they had posession of the brand at the same time as Tip-Top. I can only imagine it was a licensing deal to launch the brand in Australia, because Peters were  only present in New Zealand in the 1930s and didn’t make a “comeback” until the 1990s.I find no further mention of a presence outside of New Zealand, so one can assume it was not a success. 


Moggy Man POS poster for dairies, circa 1970, courtesy of Fonterra’s Tip-Top archives.


I’ve got my high quality recreation of the Moggy Man poster for sale on Redbubble store as posters here;


and cards here.




Addendum, mid-October 2012:   I was wondering why I never found this advert until now. This is why – In a very weird coincidence Archives NZ uploaded it the very same day I published my article. Now what are the chances of that? This ad pinpoints the above poster to circa 1970 when Astro Flash and Zero X were probably first released.

Don’t Mess With The Classics

In Bonza Confectionery Ltd, Carousel Confectionery Ltd, confectionery, Kiwi Classics, Riviera Confectionery, Wheelies candy cigarettes on November 5, 2011 at 10.46

spaceman candy cigarettes Carousel NZ (3) EDIT copy WATERMARK

Note: Due to repetitive theft by those who take my intellectual property from this blog without my permission, and reproduce it as merchandise for sale on sites such as Ebay, Redbubble and Trade Me,  I have now watermarked these images. Murdoch Press even nicked these to use, so fuck you, Rupert you redundant, filthy, morally bereft clapped out old turtle.
If you are interested in purchasing merch of my images you can head to my personal Redbubble store.


Spaceman candy cigarettes are a familiarity with anyone from my generation. I’m not actually sure who originally came out with them, but my database shows that a company named Bonza was manufacturing them in the 1970s and 1980s (They also made Wheelies candy cigarettes and fruit sticks).
Smoking of course was still considered glamorous and sophisticated back in the day, and not only was there Spaceman -but also Riviera’s “Fags” candy cigarettes (which were actually Australian in origin, I posted on them here  in the early days of this blog).
But now both products have been dumbed down for the oh-so-easily-offended PC generation.

spaceman candy cigarettes Carousel NZ EDIT copy WATERMARKED copy

First to go were the red tips, so that they no longer look lit and therefore, apparently somehow less like cigarettes – supposedly discouraging children from thinking smoking is a cool. I guess if you really want to discourage them then you don’t market the product at all. Problem solved! This is the usual reverse logic we have come to expect. “It is odd that I can no longer go to the dairy and buy a packet of cigarette lollies, but could easily go and buy a packet of cigarettes. If there really is a problem with cigarette lollies, why not put a health warning on the side of the Spaceman box about the dangers of pretending to smoke?” says Joanne Black, who elucidates on the topic in a funny and cutting article here.

Next they decided to stop calling them cigarettes and instead marketed them as “candy sticks”.

 disgruntled Spaceman punter with Carousel’s revised design

Then a few years back around 2007, people noticed to their dismay that the quirky original design of the package had disappeared, around the same time that Carousel purchased the brand (Carousel have been around since the 1970s that I’m aware of , and are most famous for their product Fairy Mushrooms, one of my all-time favorites).
These were brought over for me by a friend this week to show me that the packaging has now recently reverted back to the original. I wonder why they decided to reverse that decision, possibly because there’s been a small revival by a merchandising like Mr. Vintage T shirts? Or maybe because of comments like this: ” The redesign is just appalling. It looks like those crapcore late-90s CGI kids cartoons. Fact.”
Amazingly somebody wrote to Carousel and actually got an explanation directly from them as follows:

spaceman candy cigarettes Carousel NZ EDIT copy WATERMARK copy

“Thanks for your Email. When we purchased the business late last year, the product was being hand packed and the tuck in cartons presented food safety issues (Ed note: translates to “paper cuts”). We commissioned a custom built machine to automate the packing process and change the cartons so they had glued ends. As this process alone required regeneration of the packaging we took the opportunity to update the graphics. I hope this helps.”
Not really because it doesn’t explain why they decided to dump off a perfectly good classic design. You know some tool in a marketing meeting who fancied themselves an expert, sat there and said “we need to get rid of this Buck Rogers shit and bring it up to date…”  Bad move, because sadly “up-to-date” for the general population is synonymous with “1996”.
Anyway all is well that ends well; the original graphics are back on the pack and if it’s any consolation I can testify that they taste just as horrible as they did back in the 1970s, sort of like sweet cardboard. At least that hasn’t changed!




Addendum, early Aug 2013: One of my readers, Owain Morris, one of New Zealand’s top toy and card collectors, kindly sent in these images of two versions of the re-design post-Carousel. He says he nabbed these in Christchurch pre Feb 2011 quake.

aCarousel Spaceman Candy sticks a unflavoured 16g (1)

Carousel Spaceman Candy sticks a unflavoured 16g (2)


Space Man Candy sticks box Carousel (1)

Space Man Candy sticks box Carousel (2)



All content of Longwhitekid copyright Darian Zam © 2013. All rights reserved.

Saucing Material

In Canned Goods, Canned vegetables, Culinary Anthropology, Grocery Archaeology, Kiwi Classics, Supermarket Anthropology, Wattie's on June 26, 2011 at 10.46

Here’s some recreations I’ve been working my way through lately.
The two Wattie’s labels probably date from the early to mid 1960s and were part of the group that came from the ex marketing manager’s collection mentioned in a previous post.


James Wattie and Harold Carr formed J. Wattie Canneries Ltd in 1934 and in 1935 started supplying pulped fruit for jam, and quickly turned canning of fruit.


It wasn’t until 1936 they moved into vegetables so we can conject this Frimley label dates from the second half of that decade when they have clearly acquired the Frimley plant which must have been close by – it was also based in Hastings. I am going to place it between 1936-1939.

Frimley goes back to the early 1900s producing a generous variety of canned vegetables, jams, pie fruits, dessert fruits, Baked Beans, and tomato ketchup; through the 1910s – when they added jelly crystals and fruit squashes to their range as well. By the WWII years spaghetti and packet tomato sauce was included in the range. In 1913 Frimley was purchased S. Kirkpatrick & Co. (Kirkpatrick and “K” brands) which was in turn became part of Wattie’s.  The brand appears it had been killed off by the end of the war, probably a victim of rationing which led to focus on certain brands – some survived, some didn’t. Fat was trimmed as far as brands that were a supefluous representation of market share and nothing more.


Frimley canned veges and ketchup advert, Marlborough Express, Volume XLV, Issue 254, 31 October 1911, Page 3

As no more than a trademark belonging to another larger and far more popular self-named concern, it had no doubt ceased to have any value as a stand-alone name.

I grabbed this Frimley label off the official Wattie’s site as a teeny .jpeg and was able to bring it back to life, although it did take the best part of a day. I will definitely get to a proper post on the Wattie’s company history – as one of New Zealand’s most successful and iconic brands.

Oh Bugger!

In Kiwi Classics, Motor Vehicles, Saatchi & Saatchi, Television Advertisement, Toyota on January 7, 2011 at 10.46

In the category of Kiwi “classics”, this naughty T.V. advertisement for the Toyota Hi-Lux is a more recent entry at 1999.

This Saatchi & Saatchi concept is not only hilarious, but cleverly encapsulates the style and attitude of a classic New Zealand rural farm lifestyle that we remember from our youth.