longwhitekid

Archive for the ‘Wards Ice Cream Company’ Category

No Scoop

In Dairy Products, Desserts, Frozen Foods, Ice Cream, New Zealand Dairies Limited, Wards Ice Cream Company on January 23, 2011 at 10.46

There’s not much to know about this obscure one at all. It probably dates from the very early 60’s judging by the typeface and style. Was it a short lived product? Most likely.

The Waimate District in the South Island is a very productive agricultural area including dairy farming.

A telling piece of information – When the branch line was closed on 31 March 1966, Waimate became the first major town in New Zealand to lose its railway connection.

This was most probably the death knell for the Ward’s brand as transport may have made it difficult to sustain a quality product.

Train would have been the main and most efficient mode of moving goods- and the loss may have also made the business unviable by other forms of transport. That said, when you have no information to go on, the background story could be anything and I’ve turned up some pretty wild ones in my time.

This item was for sale on Trademe last week and The seller seems to remember buying this box at a swap meet in South Canterbury, To the north. I located a smallish concern named “New Zealand Dairies Limited” which are physically based in South Canterbury but have a Waimate postal address. I could be wrong but I am guessing that once upon a time they were probably the manufacturers of this product.

I faithfully recreated the graphic of the top and front of the carton. It was more the challenge than penny-pinching that inspired me;  I wanted to see if I could achieve it and make it look real with little detail to work from. I’m very happy with the result.