longwhitekid

Sentiment For Sale

In Butland Industries, Christmas, Cinderella stamps, Conrad Frieboe, Crown Lynn, DIC department stores, Evelyn Clouston, Farmer's, Farmer's Trading Co., Farmers' Santa, Foodstuffs (NZ) Ltd, Four Square, Four Square Supermarkets, GHB grocery stores, Goldpack dried fruits, Goldpack Products, Good Housekeeping Brand stores, Hallenstein's, J. H. Whittaker and Sons, J.R. Butland, James Smith & Sons, James Smith Limited department stores, Maple Furnishing Co, McCall's magazine, Moggy Man, Moggy Man TT2, New Zealand School Journal, New Zealand Woman's Weekly, Newdick & Co cakes, Santa Claus, Santé bar, Titian Studios, TT2, Uncategorized, Whittaker's chocolate, Winstone Limited, Xmas, Xmas Parade on December 25, 2015 at 10.46

 

Four Square POS Sign  CHRISTMAS GREETINGS made for the  4 Square Four Square stores 1940S-1950s edit copy copy

Foodstuffs Ltd point-of-sale cardboard poster for a Four Square Xmas promotion, probably late 1950s-early 1960s. If you want to read about the history of this iconic brand and huge chain of grocery stores, I wrote about it here. Go for it. 

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Here we are back at the festive season again. I just don’t know what happened to this year; I do know that I’ve only managed to post about six times which is a marked difference from the previous years, understatement. At least a couple of those were substantial.
December the first marked five years of the Longwhitekid blog. I had a special image saved and everything, but even though I definitely had something to say on the occasion – I couldn’t make time to do anything with it.

This is the fourth or fifth annual Yuletide-themed post. Somehow I managed to gather a huge amount of Christmassy (yes, that is a term, because I say so) stuff into my file for this one; I’m not sure why that happened.  However I had a lot to choose from. So, I’ve focussed on the 1950s, 1960s and 1970s this time around -with a palette of red, blue, white and black (mostly). Inevitably, most of the images are commercially related hence the title of this article.

I’ll be back around new year with the regular article of the top fifty most popular images of 2015 as voted by my readers. It will probably be quite different since my membership went up by thousands (in part due to a mention in the NZ Herald) and some things got hundreds of likes. I sort of have an idea what the top image was, but the rest will be just as much as surprise to me as it will be to you. Until then, happy holidays and all that stuff.

Toby jug - Santa Clausa Crown Lynn Potteries Limited Portage Ceramics Trust collection edit copy

A Santa Claus Toby jug by Crown Lynn Potteries Limited, designed by Vic Lawson and manufactured between 1942-1957.  I have no idea how rare this is and if it would fetch the same kinds of prices as their other scarce ones like the Wahine (technically, the latter was mostly made by Titian Studios 1947 – 1970, before CL bought them out). Image courtesy of Portage Ceramics Trust collection at Te Toi Uku Clayworks (aka the Crown Lynn Museum), Auckland portageceramicstrust.org.nz

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1907-1960 Pt 3 1957 unknown hobbies and things to make poss Conrad Frieboe copy

An unsigned illustration from the New Zealand  School Journal, part 3, 1957. I’m guessing this is probably the work of Conrad Frieboe, who had a long career working for the Department of Education on various publications from the 1950s through to the 1970s as well as for book publishers and magazines like ‘Stitch’ ( for which he did beautiful work). Image courtesy of the  Doris Chadwick Collection of educational publications,  D233, NZ School Journals Vols 51, 1907-1960 , UoW Archives. 

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Whittaker's Sante Does Exist Campaign Xmas 2012 edit copy

Advert from Whittaker’s chocolate Christmas campaign, 2012. Sante does indeed exist, and has for a very long time in Aotearoa. Although the line has almost become a ‘brand’ in its self for this company, it was once considered pretty much generic – and everyone from ‘Hudson’s’ to ‘Beatall’ had a crack at it over time.

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DIC Santa photograph holder Owain Morris collection edit

Cover of a Christmas brochure for DIC department stores. This chain, originally named the ‘Drapery and General Importing Company of New Zealand Ltd’, was founded in 1884 by one of the Hallensteins – Bendix (1835-1905). He was also responsible for founding, earlier in 1873, what was to become Hallenstein Brothers – one of the country’s most successful brands historically, and still going today. DIC grew to at least thirteen stores around the country until it was phased out in 1991, after being taken over by rival Arthur Barnett’s. Image courtesy of Owain Morris collection.

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Santa parade  1958 along Cambridge Terrace Wellington City Libraries

Santa parade of 1958, along Cambridge Terrace, Wellington. This must be the same annual James Smiths Ltd  department stores-sponsored one that travelled the same route, which I wrote about here. Image courtesy of  Wellington City Libraries collection.

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Z Farmers Free Bus from K Rd arriving at the Farmers store with Santa on guard - Graham C Stewart from the Garth Stewart collection edit copy

Farmers Trading Company’s famous free bus from Karangahape Road, arriving at the Hobson Street store with Santa in place in his original location. Of course this building is now a boutique hotel,  so these days he is on the front of the Whitcoull’s store in Queen Street, where he’s been placed every season for quite some time now. In recent years his lascivious wink and beckoning finger have been removed because parents are weird about stuff that’s all in their head and nobody else’s. Thanks for making Santa dirty, folks. Image possibly taken in the early 1970s (this looks like one of those old green buses), courtesy of Graham C. Stewart, from the Garth Stewart collection.

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The Maple Cake tin The Maple Furnishing Co KRd edit copy

A promotional Christmas cake tin given as gifts to customers of ‘The Maple.’ Presumably this refers to home decorating institution the Maple Furnishing Co Ltd, which was on the north side of Karangahape Road, Auckland near Symonds Street, as well as branches in Onehunga and  Wellington. It had been around since the 1910s, being known for high end furniture – including designer Featherston of the famous and highly collectable chairs. You can see another 1920s picture of the business here. It was purchased by Smith and Brown in about 1970 who had a chain of over twenty stores around the country. It became Smith & Brown & Maple but only lasted until around 1979. I am guessing this tin dates from the early-mid 1960s.  I suspect it may have been done for the business by cake manufacturers Newdick & Co who were also situated close by and are known to have specialized in decorative Xmas tins to market their products. 

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Santa Parade 1969 High St Dannevirke Tip-Top Moggy Man  Dannevirke Museum

Santa Parade, 1969, High Street,  Dannevirke. Tip-Top’s ‘Moggy Man’ novelty started out as the iconic baby boomer icy treat the ‘TT2’ in the fifties – and lasted into the 1970s. I’ve previously written about the historical development of the product here. Image courtesy of the Dannevirke Museum collection.

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Vintage Christmas Decorations 1950s-1960s courtesy Gertrude Snyder Vintage Treasure In Martinborough page

Glass Christmas tree decorations dating from the 1950s to 1960s. We used to have these on our family tree and some went back to my great-grandparents who had owned them before WWII. Every year the hoard would shrink as inevitably one would get broken somehow; the wind, or the cat – or a clumsy child. Image courtesy of Gertrude Snyder, Vintage Treasure In Martinborough at facebook.com/vintagetreasurenz  or vintagetreasurenz.com

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Family around the Christmas tree from the Oamaru Mail 1965 North Otago Museum edit copy EDIT copy

A family around the Christmas tree, from the Oamaru Mail, 1965. Image courtesy of the North Otago Museum collection.

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Doris Chadwick Collection D233 UoW NZ School Journal Pt 1 & 2 1957Evelyn Clouston Manger Xmas Jesus copy

Illustration by one of my favourite Kiwi illustrators, Clouston. Evelyn Maryon Clouston was born in Auckland in 1906, and had a lengthy career designing for the School Publications Branch, Department of Education in Wellington , as well as for various publishers such as Whitcombe & Tombs and Paul’s Book Arcade. She also worked for publishers in London for a spell. Image from NZ School Journal, Parts 1 & 2, 1957, courtesy of the  Doris Chadwick Collection of educational publications,  D233, NZ School Journals Vols 51, 1907-1960 , UoW Archives. 

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GHB Xmas Club (1966) GHB STORES

An advert from a GHB cookbook, published 1966.  GHB was a smaller, lesser known chain of grocery stores with a self line (tea, soap powder, etc), that existed from the 1950s until some time in the 1980s. It stood for ‘Good Housekeeping Brand’ (I don’t think it had anything to do with the magazine of the same name). They were still significant enough to issue several versions of this tome through the fifties and sixties. I get the idea it was located around the upper half of the North Island only.  Locations I know of were Auckland, Dannevirke, Pahiatua, Kaikoura, and Hawke’s Bay. Image courtesy of Mike Davidson collection. 

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F Winstone staff Christmas Childrens party lolly scramble Flletcher Trust all rights reserved Item #6351P fs 28 edit copy

Remember lolly scrambles? They’re probably a thing of the past now because everyone’s so precious about OHS issues. When I was a kid we were inevitably in Northland during the holidays – and in Waipu candy would be thrown out of a low-flying helicopter by  a rather daring, but dedicated Santa. They would never let Saint Nick do that these days, I’m guessing. Winstone staff’s children’s Christmas party, image courtesy of the Fletcher Trust, all rights reserved, ref #6351P/28. fletcherarchives.org.nz

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GOLDPACK XMAS CAKE A CLASSIC Butland - Judith Ann Field_BulletinNo7_2-1 copy edit copy

These two recipes from Goldpack are almost considered  Kiwi classics as perhaps anything out of the good old Edmond’s ‘Sure To Rise’ cookbook is. I covered the topic of the Xmas cake and pud here when I wrote about this Butland Indstries brand back in September 2012.

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Cinderellas  Xmas Christmas ONLY  1954-1980 copy edit copy

A ‘Cinderella’ issued by the New Zealand Tuberculosis Association in 1955 to raise charity funds. Cinderellas were a kind of stamp that were not official New Zealand post issue and were primarily decorative. They usually served two main purposes – fund raising or promotion. As such, they are their own special area of collecting and some can fetch high prices – such as early pigeon post stamps. Colourful and charming, they were popular during the festive season and I have a collection of Christmas ones that I will probably feature next year.

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Mcalls Xmas mag 1960s edit

Now, this one is special to me. It’s an American  McCall’s magazine – but they were sold in New Zealand. My mother was a bit of a fan, especially of the annual Christmas issues – and we had stacks of them sitting around that went back to the mid sixties. The Yuletide issue was always an amazing, over the top extravaganza; the kind of Christmas you could only dream of. The cakes, desserts and gingerbread house spreads were especially amazing, covered in Yankee candies that you could not get down under. I’m not sure of the date for this particular one, but it would be after 1964.

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NZ WOMAN'S WEEKLY XMAS EDITION magazine for December 3 1952 edit copy

New Zealand Woman’s Weekly magazine, early December edition, 1953.

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santa parade over the years 1966 nzheraldconz

One of the images recently featured by the New Zealand Herald in an article on the Farmers Santa parade over the years. This one was taken in 1966. Presumably courtesy of the Herald’s own collection.  nzherald.co.nz 

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UoW New Zealand School Journal Pt 3 1957 Conrad Frieboe edit copy

Another illustration from the New Zealand  School Journal, part 3, 1957. It looks like it’s signed ‘L.F.’ but it’s actually C.F., so definitely the work of the very talented Conrad Frieboe, whom I have already covered up near the top of this post. Image courtesy of the  Doris Chadwick Collection of educational publications,  D233, NZ School Journals Vols 51, 1907-1960 , UoW Archives. 

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Woman holding Christmas decoration made of milk bottle tops Wellington 1957 edit copy

Woman holding a Christmas decoration made entirely of  silver milk bottle tops, Wellington, 1957. Cellulosic film negative, taken for the Evening Post newspaper by unidentified staff photographer. Image courtesy of the Alexander Turnbull Library collection, ref EP/1957/4948-F. 

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All content of Longwhitekid copyright Darian Zam © 2015. All rights reserved.

Here In Spirit

In All Blacks, Ballins drinks, board games, Cadbury's chocolate, Creepy, Hallenstein's, Halloween, Horror Bags, Jaybees, Milton Bradley, Rangitaiki Plains Dairy Co, Regina, Smiths crisps, Spooky, Sweetacres confectionery, Wall's ice cream, Weird, Weirdos, Whittaker's chocolate on November 1, 2015 at 10.46

Whittaker's Sharing is Scaring advert Halloween 2013 1

A Whittaker’s chocolate campaign advert for Halloween 2013. I’ll just say I don’t share my Whittaker’s. That’s when I can get it. There’s not a ghost of a chance you’d get any and you’d have a ghoul to even ask (sorry).

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So I’m back (in black) momentarily, but I swear this will be my last post until Yuletide. I ain’t hangin’ around like a proverbial ghost in a graveyard.

And this is only because I got a few comments and messages along the lines of “yippee, you’ve finally returned!’ , so I made a vague rumbling about a Halloween post I’d been considering. Who knows when I may get the chance again.

I was just at the supermarket and the checkout chick sassily enquired “so, have you been trick or treating tonight?”
“Which one?” I quipped. “I don’t multi-task, I’m a male.” She looked a little aghast as she totted up my purchases. “That’s 6.73”, she said, trying to bring things back in order. “Can I have a seven cent discount, in that case?” I suggested. Think about it.

Anyway, people like to say that in Australasia we don’t celebrate All Hallows’ Eve. Tosh, I say. In fact there’s a big party going on down the street right now. And by ‘big party’ I mean, a large speaker set up on someone’s balcony, blaring schlocky horror movie-style soundtrack music with evil Vincent Price cackles dubbed over it, kids in witches hats and onesies eating their bodyweight in sugar off a communal trestle table – while adults stand around with their arms folded, rolling their eyes as they hold lukewarm beers,  droning about who is responsible for school pick-ups the coming week, mortgage repayment difficulties, taking care of grass lawns in summer, and other dull stuff that isn’t part of my life -thankfully.

But definitely when I was a kid, October 31st or the nearest day was another convenient excuse for dress ups; and school would have us come in costume. I remember one year we were ordered to ‘frighten’ the other classes but I flatly refused. “Why not?” demanded the teacher. “Because I’m funny, not scary” I stated quite seriously. Even though I was dressed as a clown, of which the outfit I had padded with pillows to make myself look ‘fat.’ Well, I had my own way of doing things, even back then.  So it wasn’t as big a deal as Guy Fawkes night, but we still did pumpkins, candy, and scary movies.

That’s about it – enjoy some spooky snacks, creepy adverts and ghoulish games below.

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Monster Mix Confectionery Stickers possibly Allens & Regina - New Zealand 1970s edit copy

‘Monster Mix’ confectionery stickers, possibly by Allens & Regina (A&R) gum. They date from the 1970s but I don’t know any more regarding what kind of product it was, who the designer was (very cool work though), and whether Regina even produced them for sure. Image courtesy of Steve Williams collection.

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New costume suggested for the All Blacks by Ellam 1906 rugby-pioneersblogscom sml

The devil is in the details: A postcard published 1906 suggesting a new uniform for the All Blacks. Image courtesy of Rugby Pioneers 

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1969-Hey-Hey-Witch-Way (1) edit sml

‘Hey, Hey Witch Way?’ was first produced in 1969 by Whitman (not sure who was responsible domestically, John Sands I think). We actually owned this in the late 1970s; it was a cast off from some family friends in a huge pile of no longer wanted board games. As far as I recall, it wasn’t very exciting playing (especially in comparison to the ‘Haunted House’  game, on the market at the same time, further down this post) so didn’t get much of a work out.

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HORROR BAGS- SMITHS edit copy

‘Horror Bags’ were corn and potato snacks by Smiths; ‘Fangs’ were cheese and onion flavour; ‘Bones’ were salt and vinegar. I’m not sure how many different versions there were in this line, or even what decade they were being produced; the 1990s I suspect. I certainly don’t recall them.

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Girl from Waiwhetu Girls College Lower Hutt painting prop (witch's face) for play Ref EP fs 1959 fs 3810-1-F Alexander Turnbull Library redgreen copy

Student from Waiwhetu Girls College, Lower Hutt, painting a witch’s face on an actor for  a school  play, 1959. Alexander Turnbull Library collection, ref EP/1959/3810-1-F.

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Count Homogenized first episode of his own series 1982 copy

I loved this show ‘A Haunting We Will Go‘, which ran on the TVNZ channel in 1979.  Like every other kid my age the ‘vampire’ was my favourite character; Count Homogenized, played  brilliantly by Russell Smith. Does anyone remember anything else about it except this iconic character? Not really.  He was a neurotic, flapping, wheedling, snarky member of the damned who lived only on bottles of milk he stole from others. He was like Mr. Humphries (I don’t think there was much doubt the Count was a flamer) and the Milky Bar kid rolled into one, and topped off with a bad wig. You can see episodes here

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BALLINS SPIRIT PUNCH BOTTLE LABELLED 3 edit copy

Punch to make you palpitate by Ballin Brothers. Who knows what’s in this particular brew? These premixed cocktail drinks – the ‘Merry Widow’ brand was another one – were quite popular in the mid Twentieth Century. This flagon with its intact label probably dates from the 1950s. I previously wrote about the brand here

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Witch's ointment and oil - Red Cross-Red Kriss ointment Russell Knowles collection

‘Witch’s oil’ and ointment, manufactured by S.J. Evans in the 1900s and 1910s. It had disappeared by the 1920s. I assume it was a liniment for all kinds of aches and pains besides rheumatism. ‘Red Kriss’ ointment was formerly known as ‘Red Cross’ and likely changed in the early days of WWI conflict due to the connotation. It was made by Peter Dutton from 1892 onwards. Items from the Russell Knowles collection, author of photo unknown.

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Cadbury Monster Bar Wrappers 1970s - Steven Summers Collection single edit

Cadbury ‘Monster Bar’ wrapper, dating from the 1970s. There were at least four other  different designs in the series – a gorilla, dragon, T Rex, and a snowman (not sure how threatening the latter is, really). Image courtesy Steven Summers collection.

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Wall's Weirdos Ice Cream Promotional Cards - New Zealand mid 1970s copy

The ‘Weirdos’ line by Wall’s ice cream was launched around 1978 under the auspices of the Rangitaiki Plains Dairy Co (RPD). There was a series of posters and these nicely done promotional cards for at least five flavours which are now highly collectable. Image courtesy of Steve Williams collection.

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Old water powered gold mining stamper Collingwood headless horse for halloween edit sml - Copy

Just in time for Halloween, this image turned up yesterday, seemingly featuring a headless horse. Nobody seems to think this is a problem at the time – go figure. They were made of much stiffer stuff back then.
A water-powered gold mining stamper on Penny Weight Creek, Collingwood Taitapu Gold Estate, by my relatives the Tyrees (they were my great-aunt Irene Teward née
Norman’s uncles). Stampers apparently pulverized the quartz and mixed it with water into a paste – and the gold was extracted using mercury.

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The Haunted House Board Game aka Which Witch and Ghost Castle 1 copy

The ‘Haunted House’ board game, a three dimensional building with different rooms, was also known as ‘Which Witch’ and ‘Ghost Castle.’ I think it was made by Milton Bradley and first issued 1970. Just to confuse issues there was another board game at the time named ‘Haunted House’ as well as ‘Hey, Hey Witch Way?’ which I feature here. You don’t see these around too much at all now, so probably highly collectable. 

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The Haunted House Board Game aka Which Witch and Ghost Castle composite copy

Some more shots of the ‘Haunted House’ board game set-up with different ‘rooms.’ Back in the 1970s this was a real prize and if you owned it you were very lucky indeed. As far as I remember, yet another toy or game I was not allowed to have along with ‘Slime’ and ‘Mr. Potato Head.’ There’s some footage of it here.

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Wall's Weirdos - Weird Wolf Ice Block Poster 1970s - Steven Summers collection edit copy

Poster from the ‘Weirdos’ line by Wall’s ice cream, circa 1978 under the auspices of the Rangitaiki Plains Dairy Co (RPD). There was a series of posters for at least five flavours which are now highly collectable. Rangitaiki Plains Dairy Co also had the ‘Fiesta’, ‘La Grande’ and ‘Creemee’ brands. Image courtesy of Stephen Summers collection.

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Sweetacres Jaybees Jellybeans Monster Stickers - New Zealand 1970s edit

Stickers by Sweetacres for their ‘Jaybees’ line of jellybeans, 1970s. Now I do remember this monster character and the TV adverts. Not sure if they’re still on the market today, but I suspect they may be. Image courtesy of Steve Williams collection.

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Tim Burton called, and he wants his ghoul back Nelson Evening Mail, 3 August 1889

Tim Burton called, and he wants his ghoul back. I am pretty sure that the Hallensteins didn’t intend to be so totally creepy at the time. Or any other time. But them’s the breaks when you have a crappy printer. This advert  from the Nelson Evening Mail, 3rd of August, 1889. Image courtesy of the National Library of New Zealand.

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Wilford School pupils in costumes for a play  Ref EP fs 1957 fs 4894-F Alexander Turnbull Library edit copy

Not at all sinister, or anything: Pupils from Wilford School, Petone, Upper Hutt, in costumes for a play, 1957. Image courtesy of the Alexander Turnbull Library collection, ref EP/1957/4894-F.

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All content of Longwhitekid copyright Darian Zam © 2015. All rights reserved.


Gettin’ ‘Round To It

In Bernard Roundhill, Butland Industries, Bycroft Biscuits, Cargill canned foods, Carr Advertising Studios, Crest Fine Foods, Diamond O-Tis, Fred Carr, Highlander condensed milk, History Always Repeats, Innes drinks, Koefoeds condiments, Nestlé, Nyal, Oak, Palmolive-Colgate, Persil, Peter the Pilot, The Mirror magazine, Thompson & Hills, Timaru Milling Co, Yates seeds on October 29, 2015 at 10.46

1 Nyal Milk of Magnesia POS prob Roundhill sml

One of a series of Nyal point-of-sale display cards of the early 1950s. A series of them turned up for grabs at auction, but whether they were all by Roundhill or some were done by another artist in the series – remains unconfirmed. Certainly this highly airbrushed style was a trademark of his, as we know.

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I have had a very busy year, so obviously I’ve had little time to put up new stories for the most part. I haven’t posted anything since February, my bad – and the time has just slipped away. Even my page on Facebook, History Always Repeats, has slowed down quite a bit (although the membership is increasing rapidly anyway). My previous semester was totally frustrating and as a result mentally exhausting (mostly due to the complete disorganization of others) and after it was done I just didn’t want to know about anything for a while.
This is the first time I have had a break since late 2010 when I started Longwhitekid – so perhaps it’s just a natural progression; that’s how it feels. I’ve written at least 175 stories during that time including magazine articles which is quite a lot. A rest is always good – even if it’s unexpected. And this break from publishing was not at all planned, however when I return in a few weeks there will be some big changes afoot.

So it’s probably all part of an inevitable reboot that has been coming for a while, anyway. Things just need to change about the way I am doing this if it is to continue. It doesn’t mean I haven’t been researching and writing; but arranging the actual posts is a lot of work in its self and my focus is elsewhere right now as I finish up on the manuscript, that I have mentioned on and off for the last four years. So the Longwhitekid project is far from over; I am still enthused and have a long list of topics I’d like to tackle.

In the meantime here is a collection of further images by Bernard Roundhill that have come into my possession (this is not all of them, just a portion from this most prolific designer which keep turning up, or I suddenly realise after years – that something I’ve had all along is by him). The original article, which has been incredibly well received, was ‘Unblemished Record’ and can be found here. And I hate to blow my own horn but it is the definitive article on him (although Richard Wolfe’s one was pretty good).  I have also updated fifteen or so other past stories – although there is still lots to do in this respect. This will have to be adequate for now.

Sweet Little Lies: The Curious Sally Lunn
I’ve added an advert from a Pahiatua 1950s publication which sheds more light on the timeline of this sweet treat’s history in Aotearoa.

Elbe’s Ice Cream: The Plot Thickens
I am in receipt of family photos including pictures of the brand’s proponent, Fred Elbe (Jr.), so we finally get to see what he looked like – as opposed to his Dad – which was the best I could do at the time of publishing.

Bite Size: Piccin’ Bones
An earlier popping corn on the market, named ‘Fun’, may have had some bearing on the background of this brand.

A Frosty Phenomenon
I’ve added some boxes that have been kindly lent to me from Hocken collection by ephemera librarian Katherine Milburn.

We Bring The Flavour
An image has come to light of an Uncle’s branch on Queen Street, Auckland, as well as a better picture of paper Cola cups by Carton Specialties.

When Lactose Goes
I’ve added a few boxes and adverts as well as images of two cream cans that flesh out the story of this brand somewhat.

Bite Size: Frisco Candy Kitchen
I came into a lot of extra information on photographer and confectioner Swales, which clarified this story. So I have rewritten it a bit. Oh, and there’s a nice colour postcard of K Road showing his store.

Bite Size: Beats Me
A paper wrapper from an Australian ‘Beatall’ tin raises some questions about Nestlé’s potential involvement in this brand.

Bite Size: Cruel Candy
I’ve added six Allen’s wrapper designs for different lines, which I remember being on the market through the 1980s.

Somewhat Wireless, But Not Brainless
A ‘Safety First’ board game appeared recently featuring the character (whose name I had wrong) so I have made adjustments to images to reflect this,  and added some more.

Iced VoVos: Who Did It First?
Two rarely seen adverts from 1960 featuring this iconic biscuit cropped up so I decided to add them to this story for posterity, although it still doesn’t shed any light on the historical mystery.

Projecting The Past
I’ve added more images of Wattie’s pea can novelty promotional lighters. I still love this collection as I consider it one of the best lots I’ve ever snagged from a Trade Me auction.

Coupon Conquest
An advert for a swap club advert from a newspaper changes the way I’ve been looking at these fundraisers thus far. Many more versions of these swap sets have also turned up lately in the Hocken collection and at auction, yet some particular swaps from more common competition sets remain totally elusive to date.

Native Talent
A yet unseen 1937 book by A.W..B. Powell turned up at auction a while back, so I have included it here. Did this man ever release a book with an ugly cover? Nope, apparently not.

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2a Oak - Bartlett Pears label - Mike Davidson - poss Roundhill art edit copy sml

Those pears are undeniable: A can label for Thompson & Hills’s ‘OAK’ brand Bartletts, probably dating from the late 1950s-early 1960s. Image courtesy Mike Davidson collection.

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2b Persil card advert poster found in Blenheim shop roof cavity Whitcombe & Tombs Ltd poss Bernard Roundhill copy

A large point-of-sale display card advert for Persil dating from the late 1940s to early 1950s. I’m actually a little confused about what’s going on here with these two. Anyone? 

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3 KOEFOEDS Chutney in Jar – Bycroft Boy POS - Bernard Roundhill artwork copy

L: A label for the H.L. Koefoed brand of chutney. This was probably their last gasp in the 1960s; they’d been around making sauces for eighty years at least by this point. Included is goop which is fifty year old condiment. I’ll pass, thanks.
R: The second, later version of the ‘Bycroft Boy’ with the trademark ‘Droste effect’ or, formally ‘mise en abyme‘ which was also a feature of the earlier version by Leslie Bertram Rykers in the 1920s. 

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7 Cargill canned Rabbit, 1936-1955 By S Ward (N.Z.) Ltd 1 poss Roundhill

Ward’s ‘Cargill’ brand whole tinned rabbit, made between 1936 and 1955. Image courtesy of the Alexander Turnbull Library collection, ref Eph-A-MEAT-1940s-01. Artist is unknown but we can assume it is Roundhill’s work.

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8 YATES MIONARCH PEA COLELCTION New Zealand Herald, , 14 September 1940, Page 9 edit

I always wondered what the unspecified ‘Monarch’ was exactly, in Roundhill’s list of known jobs. I had decided that, being a rather common name, it was either shoes, smallgoods or irons. However it turns out it was a line of pea seeds under a long-term client of Roundhill’s; Yates. This advert from the  New Zealand Herald, September 1940. Image courtesy of the National Library of New Zealand.

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9 Bernard Roundhill Girl Skating Magazine Cover prob for mirror 1951 Te Papa regno CA000660 fs 001 fs 0005

‘Girl Skating’, magazine cover probably for The Mirror, Bernard Roundhill, 1951. Image courtesy of The Museum of New Zealand Te Papa Tongarewa collection, reg no CA000660/001/0005. It’s good to see more items from their extensive collection of Roundhill’s work finally going up online in recent months. 

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9a Bernard Roundhill Original design for Oak meat pie says CREST 1959 Te Papa re no CA000663 fs 001 fs 0002 edit copy

Original design for OAK meat pie packaging, by Bernard Roundhill, 1959. However, it clearly says Butland’s Crest Foods on the artwork.  It was likely done just post the Unilever ownership changeover in this year when they expanded the product range. Both Crest and OAK were longstanding clients. However I have no evidence the latter ever made pies. Image courtesy of The Museum of New Zealand Te Papa Tongarewa collection, reg no CA000663/001/0002

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9b INNES soft drink BOTTLES labels prob by Brnard Roundhill copy

Six different soft drink labels created by Roundhill for C.L. Innes & Co in the mid-1950s. Several more are in The Museum of New Zealand Te Papa Tongarewa collection here, including the ‘Jaffajuice’ one. 

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9c Nyal family medicine display unit, ordered by Frederick Stearns, Stearns and Co, manufacturing chemist 1947 Clifton Firth edit

Nyal’s Figsen laxative display unit, for Frederick Stearns and Co, manufacturing chemist, with a point-of-sale display card from a series probably by Bernard Roundhill. Photo by Clifton Firth, 1950s. Image Courtesy of  Sir George Grey Special Collections, Auckland Libraries Heritage Images, ref 34-S502.

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9d Nyal Throat Tabs POS Showboard EDIT poss Bernard Roundhill

A series of Nyal point-of-sale display cards of the early 1950s. A series of them turned up at auction, but whether they were all by Roundhill or some were done by another artist in the series – remains unconfirmed. 

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4 PETER THE PILOT’S NZ CARD ALBUMS 1939 Bernard Roundhill edir copy

A Peter the Pilot album of 1939 by Timaru Milling. It’s said Roundhill created the character and illustrated him, at least to start with; however there is now some debate whether he or Carr, another employee at Coulls Somerville Wilkie, came up with it. Certainly Carr worked on the account in the 1940s through to the 1950s and some of the early Peter Pilot stuff looks like his style more than Roundhill’s – there’s always been a question mark hanging over it. That said, early days and developing skills, I guess.

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5 highlander condensed milk label - front 1970s 1980s prob Bernard Roundhill - crop

The Highlander milk can label, with the classic design by Roundhill in his typical dark blue linework, remained in use for decades. I really should have included this with the original article; it is along with the Air New Zealand koru, and the Teachatot box one of the images by him completely ingrained in the consciousness of many Kiwis – and as such one of the consummate iconic works of his large oeuvre. 

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6 Palmolive Shaving Cream Original Litho by Chandler and cO 1950's 52 x 26 cm poss Bernard Roundill edit copy

A card point-of-sale display by Chandler and Co from a series of lithographs done for Palmolive-Colgate  products, probably by Roundhill, circa late 1940s-early 1950s. It’s possible Bernard Roundhill worked for Chandler when he moved to Auckland around 1946; he was known to have worked for a now unknown advertising concern for a short time, before striking out on his own. However which business that was exactly has been lost to time.

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All content of Longwhitekid copyright Darian Zam © 2015. All rights reserved.

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